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Sunway Bachelor of Conventions and Events Management prepares students for careers in the event industry through an industry-inspired curriculum. The program covers all aspects of event administration, from developing and presenting an event to promotion and production, management, and evaluation.
When working in a team or alone, students will emerge as a competent, industry-ready professional with strong leadership qualities, technical capabilities, communication strategies, and problem-solving ability. The project management skills taught can also be used to other areas of company such as marketing, business development, and public relations.
An 18-week industry internship will provide valuable practical industry experience. Having good relationships with industry practitioners, conference associations, convention centers, and the tourism bureau can make it easier to acquire internship placements and potential jobs in a variety of industries.
| Intakes | January, April, September |
| Duration | 3 Years (full-time) |
Program Structure
Sunway Bachelor of Conventions and Events Management is a three years program and its curriculum are as following.
First year
- English for the Tourism Service Industry
- Conventions and Events Support Services
- Emerging Technology for Events
- MICE Management
- Business of Tourism and Hospitality
- Accounting for Decision Making
- Business Environment
- Principles of Marketing
Second year
- Communication Skills
- Conventions and Events: Planning and Design
- Exhibitions Management
- Sustainable Tourism Development
- Business and Hospitality Law
- Branding and Promotions
- Publicity and Media Writing
- Food & Beverage Management
- Food and Nutrition
- Research Methods
- Project Realization
Third year
- Strategic Management for the Hospitality and Service Industry
- Corporate and Incentive Travel
- Festival and Hallmark Events
- Managing People in the Hospitality and Service Industry
- Small Business Venture
- Research Project
- Internship
MOHE Compulsory General Subjects
Local Student
- Appreciation of Ethics and Civilization
- Philosophy and Current Issues
- Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Malaya)
- Community Service
International Student
- Malay Language for Communication 2
- Appreciation of Ethics and Civilization
- Community Service
Entry Requirements
| STPM | Average C+ or CGPA 2.o (minimum 2 Principals) |
| A-Level | Minimum 6 points |
| Australian Matriculation | ATAR 55 |
| Canadian Matriculation | 55% |
| MUFY | 55% |
| Sunway Foundation in Science Technology |
CGPA 2.0 |
| Sunway Foundation in Arts |
CGPA 2.0 |
| Unified Examination Certificate | Maximum 28 points from 5 subjects (all Grade Bs ) |
| Sunway Diploma | CAVG 40% or CGPA 2.0 |
| International Baccalaureate | Completed with minimum 24 points (excluding bonus points) |
General Requirements
- Any other equivalent qualifications
- Applicant with no standard qualification will be considered on a case-to-case basis
English Requirements
- IELTS or equivalent 5.5 (With no individual band below 5.0)
- MUET Band 4
- SPM English B3 or B+
- UEC English B4
- O-Level English (1119) Credit
- Sunway Intensive English Program (IEP) Pass Level 4
- ESL/English Satisfactory level in Pre-University programs, where the medium of instruction is English
Career Options
- Account director
- Business Development Manager
- Business exhibitions planner /director
- Convention services manager
- Meeting, convention & event planner/director
- Sales director
