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Sunway Bachelor of Entrepreneurship

Sunway Bachelor of Entrepreneurship

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Are you thinking of something BIG? Planning to start a business from from the beginning? It’s not only about writing a strong business plan and making the investment pitch. Entrepreneurs do not follow a career path; instead, they create their own. Drive and dedication are essential characteristics of a successful entrepreneur, and Sunway University provides the resources and support to help students realize their full potential and push students  towards their goals.

Sunway Bachelor of Entrepreneurship focuses on deep entrepreneurial understanding through business planning, financing, marketing, management, information technology, and consulting. Students will investigate every aspect of a business and have ongoing opportunity to participate in many aspects of entrepreneurship such as innovation and creative thinking. Aside from typical business models, they will learn about corporate entrepreneurship, social entrepreneurship, family company management, and new venture development. During the course of the experience, students will develop a contextual awareness of the dynamism and vibrancy in the entrepreneurial ecosystem through industry speakers and networking opportunities. Sunway Innovation Labs (iLABS) gives students the room to start growing business while they finish degree.

Graduates will also get a degree from Lancaster University after perfect completion of the program. They will receive two certificates, certifying that they are graduates of both Sunway University and Lancaster University.

Intakes January, April, September
Duration 3 Years (full-time)

Program Structure

Sunway Bachelor of Entrepreneurship is a three years program and its curriculum is as following.

 First year

  • Accounting for Decision Making
  • Economics for Business
  • Principles & Practice of Management
  • English for Business
  • Business Computing
  • Business Statistics
  • Business Law
  • Principles of Business Finance
  • Principles of Marketing
  • Principles of Entrepreneurship

 Second year

  • Communication Skills
  • Digital Economy
  • Small Business & the SME Sector
  • Operations Management
  • Corporate Entrepreneurship & Innovation In A Global Context

Third year

  • Franchising
  • Innovation
  • Family Business
  • Social Context of Entrepreneurship
  • Leadership
  • Business Ethics & Social Responsibility
  • Strategic Management
  • New Venture Planning 1
  • New Venture Planning 2
  • Internship

Elective Courses ( Choose 1 in Year 2 & 2 in Year 3)

Strategic Marketing:

  • Marketing Management
  • Consumer Behavior
  • Services Marketing
  • Professional Sales and Management

Strategic Business:

  • Human Resource Management
  • Organizational Behavior & Culture Management

Data Analytics:

  • Business Database Systems
  • Business Data Mining
  • Marketing Analytics

Computer Sciences:

  • Web Fundamentals
  • Programming Principles

 MOHE Compulsory General Subjects

Local Student

  • Appreciation of Ethics and Civilization
  • Philosophy and Current Issues
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Malaya)
  • Community Project

International Student

  • Malay Language for Communication 2
  • Appreciation of Ethics and Civilization
  • Community Project

Entry Requirements

STPM Average C or CGPA 2.00 (minimum 2 Principals)
A-Level Minimum 12 points (Minimum Grade D in at least 2 subjects)
Australian Matriculation ATAR 55
Canadian Matriculation 55%
MUFY 55%
Sunway Foundation in Science Technology
CGPA 2.0
Sunway Foundation in Arts CGPA 2.0
Sunway Diploma CAVG 50% or CGPA 2.0
Unified Examination Certificate Maximum 28 points from 5 subjects
(all grades Bs)
International Baccalaureate Completed with minimum 24 points (excluding bonus points)

General Requirements

  • Pass in Mathematics at SPM or its equivalent
  • Any other qualifications will be considered on a case-to-case basis

International Students

  • International students from specific countries who wish to study at Sunway University (for example, programs in collaboration with Lancaster University) must first complete and pass our online six-month International Preparatory Program (IPP). This is a prerequisite for enrolling in a Sunway degree program that also leads to a degree from Sunway’s partner university. To progress to the degree program, students must pass all subjects with a grade of C or higher.

English Requirements

  • IELTS or equivalent 6.0
  • MUET Band 4
  • SPM English B3 or B+
  • UEC English B4
  • O-Level English (1119) Credit
  • Sunway Intensive English Program (IEP) Pass Level 4 with minimum 65%
  • ESL/English Satisfactory level in Pre-University programs, where the medium of instruction is English

Career Options

  • Build your own start-up!
  • Grow and expand your family business!
  • Work for any business organization that values creativity, innovation and entrepreneurial risk taking!

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