Sunway Bachelor of Marketing

Reading Time: 4 minutes

Sunway’s Bachelor of Marketing program provides access to worldwide opportunities. With its focused course of study, practical approach, and friendly atmosphere, it is a great choice for anyone looking to advance in the field of marketing.

Intakes	Duration
January, April, September	3 Years (full-time)

Whether you are dreaming of becoming a marketing strategist, a brand manager, or a digital marketing innovator, Sunway’s comprehensive curriculum and multicultural campus environment provide the perfect setting to begin your education.

Introduction to Bachelor of Marketing Program

If you are curious about how brands connect with their audiences or what makes a marketing strategy truly memorable, then you are in the right place.

The Bachelor of Marketing degree will help you understand the market’s pulse and learn the skill of communicating with people all around the globe.

This course of study is more than simply studying theory, it focuses deeply on the practical aspects of digital marketing.

From understanding consumer behavior to mastering digital marketing technologies, the Bachelor of Marketing prepares you for success in the constantly shifting landscape of global markets.

Whether you want to run new marketing programs, shape brand strategy, or step into market research, this program will build the groundwork for a successful marketing career.

Furthermore, by learning from experienced professionals and interacting with a wide range of other students, you are not only advancing your career, but also broadening your international network.

So, if you are ready to begin on a path that combines creative and analytical abilities, the Bachelor of Marketing degree awaits. It is more than just a degree, it is the first step toward becoming a future marketing leader.

Program Structure

Sunway Bachelor of Marketing is a three years program and its curriculum is as following.

Why Choose Sunway for Studying Bachelor of Marketing?

Sunway University’s Bachelor of Marketing program is an excellent alternative for international students wishing an excellent education and worldwide employment prospects.

The instruction of the program has been designed to satisfy international standards and has been accepted by internationally recognized agencies, guaranteeing that your degree has global worth.

Sunway emphasizes on providing employable abilities and ensuring that students are ready for work upon graduation.

The program includes important subjects such as digital marketing, consumer behavior, and strategic marketing strategy, providing a complete skill set for the marketing industry.

Students benefit from being part of Sunway’s diverse community, which provides opportunities for connecting with students from many cultures.

This variety enhances the educational experience by promoting global viewpoints and cultural knowledge.

Sunway provides its students with academic guidance, career training, and mentoring to help them navigate their academic route and prepare for future job opportunities.

Entry Requirements

Required Degree	Minimum Score
STPM	Average C or CGPA 2.00 (minimum 2 principals)
A-Level	Minimum 12 points (Minimum Grade D in at least 2 subjects)
Australian Matriculation	ATAR 55
Canadian Matriculation	55%
MUFY	55%
Sunway Foundation in Science Technology	CGPA 2.0
Sunway Foundation in Arts	CGPA 2.0
Sunway Diploma	CAVG 50% or CGPA 2.0
Unified Examination Certificate	Maximum 28 points from 5 subjects (all Grade Bs including Mathematics)
International Baccalaureate	Completed with minimum 24 points (excluding bonus points)

General Requirements

• Pass in Mathematics at SPM or its equivalent
• Any other qualifications will be considered on a case-to-case basis

International Students

• International students from specific countries who wish to study at Sunway University (for example, programs in collaboration with Lancaster University) must first complete and pass our online six-month International Preparatory Program (IPP). This is a prerequisite for enrolling in a Sunway degree program that also leads to a degree from Sunway’s partner university. To progress to the degree program, students must pass all subjects with a grade of C or higher.

English Requirements

• IELTS 6.0
• PTE Academic 50 overall (minimum 46 in each skill)
• MUET Band 4
• SPM English B3 or B+
• UEC English B4
• O-Level English (1119) Credit
• Sunway Intensive English Program (IEP) Pass Level 4 with minimum 65%
• ESL/English Satisfactory level in Pre-University programs, where the medium of instruction is English

Career Options

Graduates of the Bachelor of Marketing program can look forward to a diverse range of career paths, from digital marketing specialists and brand managers to market research analysts and social media strategists.

• Chief Executive Officer
• Chief Marketing Officer
• Product Manager
• Brand Consultant
• Supply Chain Manager
• Key Accounts Specialist
• Retail Expert
• Consumer Research Analyst
• Advertising & Promotions Specialist
• Marketing Consultant Professional
• Management Consultant Professional
• Customer Relationship Manager

Program Fees

The Bachelor of Marketing program fees at Sunway University varies depending on whether the student is from the Malaysia or outside. Annual course of study is covered by these fees.

Local or International	Annual Tuition Fees
Local Student	MYR 36,000
International Student	USD 8,257