Sunway Master of Marketing

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Program Overview

The Master of Marketing program will guide you through the skills and knowledge required to become a successful and reflective marketing practitioner. In Sunway Master of Marketing, you will learn about markets and how they function, as well as the ideas, tools, and tactics that enterprises use to engage with and affect markets.

This curriculum will constantly challenge you as you apply theory and learn how to identify new and emerging consumer habits that have the potential to generate new markets. This curriculum will critically examine global challenges confronting organizations, markets, and consumers, preparing you for a variety of marketing related employment.

Graduates will also get a degree from Lancaster University upon satisfactory completion of the program. They will receive two certificates, certifying that they are graduates of both Sunway University and Lancaster University.

Intakes	January, March, May, July, September
Duration	1 Year (full-time) 2 Years (part-time)

Program Structure

Core Courses

• Marketing Theory & Application
• Advanced Consumer Behavior
• Global Marketing
• Marketing Communication
• Services Marketing
• Strategic Marketing

Elective Courses (Choose 1)

• Digital Marketing *
• Marketing Analytics *
• Business to Business Marketing *

Research

• Marketing Research Methods
• Research Project

Entry Requirements

General Requirements

Candidates should have one of the following qualifications:

• A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.50 as accepted by the HEP Senate; or
• A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment; or
• A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and with relevant working experience of at least 2 years of work experience, subject to a rigorous internal assessment; or
• A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and without relevant working experience, subject to passing pre-requisite courses; or
• Other equivalent/related qualifications to a Bachelor’s degree (Level 6, MQF) recognized by the Malaysian Government.

English Requirements

International candidates must demonstrate English ability sufficient to satisfy the program’s requirements:

• IELTS: 6.0 or equivalent

Note: Candidates who have completed a Bachelor’s degree or equivalent in English would have met the language requirement.

Career Options

• CEO/COO
• Managing Director
• Sales director
• Marketing Director
• Communications Director
• Sales & marketing manager
• Communications Manager
• Market Research Manager
• Trade Marketing Manager
• Public relations manager
• Retail Operations Manager
• Sales manager
• Business Development Manager
• Brand manager
• Digital Marketing Manager
• Account Manager
• Customer Service Manager
• Procurement Manager
• Supply Chain Manager
• Logistics Manager
• Service Delivery Manager