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Throughout Taylor’s Bachelor of Mass Communication degree, you will learn the fundamentals of effective communication. You will master the art of research, developing your ability to gather and analyze data. Taylor’s writing emphasis will refine your written communication skills, allowing you to write appealing messages adapted to various audiences and platforms.
| School | Media and Communication |
| Study Options | Full time only |
| Overseas Transfer Options | United Kingdom (UK) and Australia |
| Study Program | 3 years |
| Intakes | February, April and September |
| Professional Internship | 3-month |
| Real world |
industry projects |
Program Structure
Planning is an important component of communication, and Taylors Bachelor of Mass Communication program will provide you with the tools you need to create effective communication plans. You’ll learn how to determine communication goals, develop tactics, and execute them precisely. You will be more prepared to negotiate the challenges of the ever-changing communication landscape if you develop your strategic thinking skills. You will learn how to design, execute, and evaluate communication campaigns across a variety of industries through practical exercises and real-world scenarios.
Common Courses
- Introduction to Mass Communication
- Communication Theory
- Innovative Media
- Research Methods
- Media Writing
- New Media & Society
- Media Analytics
- Media Law & Ethics
- Professional Media Workshop
- Industrial Training
Digital Media Production Courses
- Trends in New Media
- Narrative Writing
- Audience Studies
- Digital Moving Image
- Digital Animation and Compositing
- Visual Storytelling
- Digital Media Creative Project
Journalism and Media Practice Courses
- Journalism Fundamentals
- Newsgathering and Writing
- Narrative Journalism
- Broadcast Journalism
- Activism and the Media
- Journalism Professional Practice
Advertising and Brand Management Courses
- Advertising Fundamentals
- Strategic Copywriting
- Creative Design for Advertising
- Brand Management
Public Relations Courses
- Public Relations Principles
- Promotional Writing
- Publicity and Media Relations
- Crisis Management
- Organizational Communication
- International Public Relations
University Courses
This component is intended to promote critical thinking, social intelligence, civic duty, and cultural awareness. It consists of Malaysian Ministry of Higher Education compulsory and nationally mandated study modules.
- Appreciation of Ethics and Civilization / Malay Communication 2
- Philosophy and Current Issues
- Emotional Intelligence in Action
- Integrity and Anti-Corruption Course
- Social Innovation Project
Entry Requirements
The program provides an excellent opportunity for people who are interested in pursuing a Bachelor of Mass Communication.
Prerequisites
- SPM / O-Level with Pre-U / Foundation
- SPM / O-Level or equivalent, 5 credits including English for entry with pre-university / foundation qualification. (Except UEC)
- SPM / O-Level with Diploma
- Pass SPM / O-Level or equivalent, 3 credits including English for entry with Diploma qualification
General Requirements
| Required Degree | Minimum Score |
| Taylor’s Foundation in Arts (FIA) |
|
| Taylor’s Diploma in Communication (DICM) |
|
| Sijil Tinggi Persekolahan Malaysia (STPM) |
|
| Unified Examination Certificate (UEC) |
|
| A Levels |
|
| South Australian Matriculation (SAM) / SACE International |
|
| Canadian Pre-University (CPU) |
|
| International Baccalaureate (IB) |
|
| MUFY |
|
| Other Qualifications |
|
English Requirements
| English Test | Band or Score |
| IELTS, TOEFL, MUET, UEC English | Pass English |
| Pre-University / Diploma | Completed Pre-University / Diploma that was conducted in English. |
| Taylor’s EET | Overall score 5.0 |
| Taylor’s IEN Level 2 | Grade C |
Career Options
- Campaign Director
- Consumer Advocate
- Corporate Affairs Manager
- Corporate Communication Manager
- Foreign Affairs Officer
- Public Relations Consultant
- Publicist
- Art Director
- Special Correspondent
Program Fees
| Local Student | MYR 110,642 |
| International Student | USD 29,407 |
Overseas Transfer Options
You can complete your Bachelor of Mass Communication at one of their reputable partner universities in the United Kingdom, Australia.
University of South Australia
- Bachelor of Communication and Media | 1 + 2 years or 2 + 1 years
Macquarie University
- Bachelor of Media | 1 + 2 years
Queensland University of Technology
- Bachelor of Creative Industries | 1 + 2 years
(Majors: Creative & Professional Writing, Drama, Entertainment, Fashion Communication, Interaction & Visual Design, Media and Communication, Music & Sound, Screen Content Production) - Bachelor of Communication | 1 + 2 years
(Majors: Digital Media, Entertainments Industries, Journalism, Professional Communication) - Bachelor of Communication | 1 + 3 years (Feb Intake), 1 + 2.5 years (July Intake)
(Majors: Advertising and Public Relations)
The University of Queensland
- Bachelor of Communication | 1.5 + 1.5 years
Edith Cowan University
- Bachelor of Media and Communications (Advertising, Broadcasting & Digital Journalism, Public Relations) | 2 + 1 years
Cardiff University
- BA Journalism and Communication | 1 + 2 years
- BA Media and Communication | 1 + 2 years
- BA Media, Journalism and Culture | 1 + 2 years
University of Dundee
- MSc Spatial Planning with Sustainable Urban Design | 3 + 1 years
