Taylor’s Bachelor of Public Relations and Event Management

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Taylor’s Bachelor of Public Relations and Event Management program is designed to develop communication strategists with the skills and knowledge to improve an organization’s image and competitive edge through seamlessly integrated PR plans and captivating event campaigns. Taylor’s believes in developing your critical thinking skills by pushing you to challenge assumptions, explore creative ideas and concepts, and investigate situations from a variety of angles.

Through internships, industry collaborations, and practical projects, you will get the practical skills and industry insights required to excel in the professional world.

School	Media and Communication
Study Options	Full time only
Overseas Transfer Options	United Kingdom (UK) and Australia
Study Program	3 years
Intakes	February, April and September
Professional Internship	3-month
Real world	industry projects

Program Structure

Through the module Professional Media Workshop, you will gain practical experience with the industry. This module will allow you to participate in seminars, workshops, forums, and practical sessions led by industry professionals. Taylor’s Bachelor of Public Relations and Event Management program emphasizes practical experience in creating and implementing real world campaigns for real clients. You will also have the opportunity to interact with industry professionals through the Public Relations Consultancy module, the Live Event Project, and the student firm Venturous.

Entry Requirements

The program provides an excellent opportunity for people who are interested in pursuing a Bachelor of Mass Communication in public relations and Event Management.

Prerequisites

• SPM / O-Level with Pre-U / Foundation
  • SPM / O-Level or equivalent, 5 credits including English for entry with pre-university / foundation qualification.
• SPM / O-Level with Diploma
  • Pass SPM / O-Level or equivalent, 3 credits including English for entry with Diploma qualification.

General Requirements

Required Degree	Minimum Score
Taylor’s Foundation in Arts (FIA)	Pass with min. CGPA 2.00
Taylor’s Diploma in Communication (DICM)	Pass with min. CGPA 2.00
Sijil Tinggi Persekolahan Malaysia (STPM)	Min. CGPA 2.00 in 2 subjects and min. Grade C for each subject
Unified Examination Certificate (UEC)	Pass with min. 5Bs including English
A Levels	Min. EE (2 subjects)
South Australian Matriculation (SAM) / SACE International	ATAR 55
Canadian Pre-University (CPU)	Min. average of 55% in 6 subjects
International Baccalaureate (IB)	Min. 24 points in 6 subjects
MUFY	Overall 50%
Other Qualifications	Pass Foundation / Pre-University / Diploma / Matriculation from institutions recognized by MOE or pass HSC with UAI 55%. Students with other qualifications will be considered on a case-by-case basis.

English Requirements

English Test	Band or Score
IELTS, TOEFL, MUET, UEC English	Pass English
Pre-University / Diploma	Completed Pre-University / Diploma that was conducted in English.
Taylor’s EET	Overall score 5.0
Taylor’s IEN Level 2	Grade C

Career Options

• Campaign Director
• Corporate Affairs Manager
• Corporate Communication Manager
• Event Manager
• Public Relations Consultant
• Fashion Event Coordinator
• Wedding Planner
• Public Relations Manager
• Publicist

Program Fees

Local Student	MYR 110,642
International Student	USD 29,407

Overseas Transfer Options

You can complete your Bachelor of Mass Communication in public relations and Event Management at one of their reputable partner universities in the United Kingdom, Australia.

University of South Australia

• Bachelor of Communication and Media | 1 + 2 years or 2 + 1 years

UWE Bristol

• BA (Hons) Media Communications | 1 + 2 years or 2 + 1 years