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Taylor’s Bachelor of Advertising and Brand Management curriculum will involve students in the worlds of advertising creative strategy and brand management, preparing them to meet the expanding market demands. They understand that the advertising landscape has become increasingly difficult over the years.
This curriculum aims to encourage creativity, improve student’s creative abilities, and promote strategic thinking, with a focus on real-world solutions. Students will learn how to construct creative advertising campaigns that maximize the visibility of organizations and their businesses. Students will be trained on industry equipment and modern software through an experiential method, ensuring students are prepared for the dynamic advertising industry. Their comprehensive approach addresses both the creative and managerial elements of the industry, allowing you to become an expert in all areas.
| School | Media and Communication |
| Study Options | Full time only |
| Overseas Transfer Options | United Kingdom (UK) and Australia |
| Study Program | 3 years |
| Intakes | February, April and September |
| Professional Internship | 3-month |
| Real world |
industry projects |
Program Structure
Students will have the opportunity to directly engage with the industry through their Professional Media Workshop program. Taylors Bachelor of Advertising and Brand Management gives students the opportunity to interact with professionals and obtain useful insights and expertise directly from the field. They will work on genuine projects in the Advertising Campaign module, putting their abilities and inventiveness to the test. Students will create and execute advertising strategies that address real world situations in collaboration with peers and industry professionals.
Students will complete a 10- to 12-week internship with reputable advertising, media, and marketing communication firms.
Common Courses
- Advertising & Brand Management Collaborative Project
- Creative Design for Advertising
- Advertising Fundamentals
- Brand Management
- Communication Theory
- Corporate Identity & Branding Design
- Strategic Copywriting
- Innovative Media
- Media Analytics
- Intercultural Communication
- Introduction to Mass Communication
- Media Law & Ethics
- Media Planning and Analysis
- Media Writing
- New Media & Society
- Principles of Marketing
- Research Project
- Research Methods
- Visual Communication
- Industrial Training
University Courses
This component is intended to promote critical thinking, social intelligence, civic duty, and cultural awareness. It consists of Malaysian Ministry of Higher Education compulsory and nationally mandated study modules.
- Appreciation of Ethics and Civilization / Malay Communication 2
- Philosophy and Current Issues
- Emotional Intelligence in Action
- Integrity and Anti-Corruption Course
- Social Innovation Project
Entry Requirements
The program provides an excellent opportunity for people who are interested in pursuing a Bachelor of Mass Communication in Advertising and Brand Management.
Prerequisites
- SPM / O-Level with Pre-U / Foundation
- SPM / O-Level or equivalent, 5 credits including English for entry with pre-university / foundation qualification. (Except UEC)
- SPM / O-Level with Diploma
- Pass SPM / O-Level or equivalent, 3 credits including English for entry with Diploma qualification
General Requirements
| Required Degree | Minimum Score |
| Taylor’s Foundation in Arts (FIA) |
|
| Taylor’s Diploma in Communication (DICM) |
|
| Sijil Tinggi Persekolahan Malaysia (STPM) |
|
| Unified Examination Certificate (UEC) |
|
| A Levels |
|
| South Australian Matriculation (SAM) / SACE International |
|
| Canadian Pre-University (CPU) |
|
| International Baccalaureate (IB) |
|
| MUFY |
|
| Other Qualifications |
|
English Requirements
| English Test | Band or Score |
| IELTS, TOEFL, MUET, UEC English | Pass English |
| Pre-University / Diploma | Completed Pre-University / Diploma that was conducted in English. |
| Taylor’s EET | Overall score 5.0 |
| Taylor’s IEN Level 2 | Grade C |
Career Options
- Integrated Marketing Communication Specialist
- Campaign Director
- Branding Specialist
- Brand Developer
- Social Media Specialist/Coordinator
- Customer Engagement Associate
- Copywriter
- Creative Director
- Production Designer
- Media Buyer/Planner
- Web Designer
- Traffic Manager
- Digital Content Creator
Program Fees
| Local Student | MYR 110,642 |
| International Student | USD 29,407 |
Overseas Transfer Options
You can complete your Bachelor of Mass Communication in Advertising and Brand Management at one of their reputable partner universities in the United Kingdom, Australia.
University of South Australia
- Bachelor of Communication and Media | 1 + 2 years or 2 + 1 years
University of Technology, Sydney
- Bachelor of Communication (Strategic Communication) | 1.5 + 1.5 years
UWE Bristol
- BA (Hons) Media Communications | 1 + 2 years or 2 + 1 years
