Taylor’s Bachelor of Public Relations and Marketing

Reading Time: 3 minutes

Taylor’s Bachelor of Public Relations and Marketing program combines a strong emphasis on public relations (PR) and events with in-depth knowledge of marketing communication. By enrolling in this program, you will have the opportunity to develop the skills and expertise required to plan, plan, and execute effective marketing plans.

School	Media and Communication
Study Options	Full time only
Overseas Transfer Options	United Kingdom (UK) and Australia
Study Program	3 years
Intakes	February, April and September
Professional Internship	3-month
Real world	industry projects

Program Structure

You will learn how to properly construct and strategize a corporate communication plan for the benefit of an organization’s business development through Taylor’s Bachelor of Public Relations and Marketing program. You will also be involved in organizational problem analysis, strategic planning, content development, and tactical responses.

Through the module Professional Media Workshop, you will have the chance to engage in active contact with the industry. This module will allow you to participate in seminars, workshops, forums, and practical sessions led by industry specialists. The Public Relations Consultancy module and the student consultancy Venturous will also provide hands-on experience with actual campaigns, real clients, and industry professionals.

Entry Requirements

The program provides an excellent opportunity for people who are interested in pursuing a Bachelor of Mass Communication in public relations and Marketing.

Prerequisites

• SPM / O-Level with Pre-U / Foundation
  • SPM / O-Level or equivalent, 5 credits including English for entry with pre-university / foundation qualification.
• SPM / O-Level with Diploma
  • Pass SPM / O-Level or equivalent, 3 credits including English for entry with Diploma qualification.

General Requirements

Required Degree	Minimum Score
Taylor’s Foundation in Arts (FIA)	Pass with min. CGPA 2.00
Taylor’s Diploma in Communication (DICM)	Pass with min. CGPA 2.00
Sijil Tinggi Persekolahan Malaysia (STPM)	Min. CGPA 2.00 in 2 subjects and min. Grade C for each subject
Unified Examination Certificate (UEC)	Pass with min. 5Bs including English
A Levels	Min. EE (2 subjects)
South Australian Matriculation (SAM) / SACE International	ATAR 55
Canadian Pre-University (CPU)	Min. average of 55% in 6 subjects
International Baccalaureate (IB)	Min. 24 points in 6 subjects
MUFY	Overall 50%
Other Qualifications	Pass Foundation / Pre-University / Diploma / Matriculation from institutions recognized by MOE or pass HSC with UAI 55%. Students with other qualifications will be considered on a case-by-case basis.

English Requirements

English Test	Band or Score
IELTS, TOEFL, MUET, UEC English	Pass English
Pre-University / Diploma	Completed Pre-University / Diploma that was conducted in English.
Taylor’s EET	Overall score 5.0
Taylor’s IEN Level 2	Grade C

Career Options

• Brand Manager
• Campaign Director
• Corporate Affairs Manager
• Corporate Communication Manager
• Foreign Affairs Officer
• Market Researcher
• Public Relations & Marketing Consultant
• Public Relations Consultant
• Publicist
• Strategy Planning Manager

Program Fees

Local Student	MYR 110,642
International Student	USD 29,407

Overseas Transfer Options

You can complete your Bachelor of Mass Communication in public relations and Event Management at one of their reputable partner universities in the United Kingdom, Australia.

University of South Australia

• Bachelor of Communication and Media | 1 + 2 years or 2 + 1 years

University of Technology, Sydney

• Bachelor of Communication (Strategic Communication) | 1.5 + 1.5 years

UWE Bristol

• BA (Hons) Media Communications | 1 + 2 years or 2 + 1 years