Choosing APU University’s Master of Business Administration (MBA) program provides a world of opportunities for students from all over the world. You will learn here about business that combines theory with practical examples, getting you ready for success in a global market that moves rapidly.
| Duration | Intakes |
| Full time (1+ years) | Full Time: 05 Feb 2024 | 04 Jun 2024 18 Sep 2024 |
| Part time (2-3 years) | Part Time: 22 Mar 2024 | 07 Jun 2024 16 Aug 2024 | 25 Oct 2024 |
Whether you want launch your own business, or improve your present career, APU has the skills, expertise, and network to help you achieve your goals.
The Advantages of Program
Student’s Skills After completing this program successfully :
- Learn the essential concepts and knowledge about modern business and management theory, research, and local and international professional practice.
- Exhibit both theoretical and practical expertise in the context of business and management strategy.
- Demonstrate creative problem-solving abilities that can handle challenges in international business management.
- It is possible to track user preferences and offer or direct the user to targeted content that is used to drive potential customers to specific products or advertisements, resulting in a wider and larger market capture for sales, by having an understanding of behavioral science and marketing analytics skills on tools and business intelligence applications.
- Show that you have the capacity for independent learning and that you are responsible for your own professional progress.
- Show that you can create and use research and investigation techniques within the main paradigms for business research.
- Recognize and evaluate the modern management and commercial environment.
- Use a range of communication tools and techniques to effectively communicate with diverse audiences and under various conditions.
- Effective self-management in a work setting is a great way to showcase your personal efficiency.
Who Would Benefit from Attending?
APU University Master of Business Administration is designed for managers who want to focus on improving and deepening their analytical and management abilities in both local and international organizations. Furthermore, this program would be helpful for career advancement for medium and senior level managers in the manufacturing and/or services industries who are facing difficult challenges.
Program Outline
The program aims to teach students:
- an opportunity to gain knowledge and skills as a company manager in a variety of environments.
- a platform to increase efficiency in all management functions, current and future.
- developing skills in combining of information, abilities, and personality characteristics that are effectively utilized in response to various circumstances.
Courses
This curriculum consists of two elective courses, a project, and eight core modules, one of which is on research methodology. Leadership, managing strategy, marketing, change management, and management skills are all included in the programs. Furthermore, the program is improved by taking internationalization and global points of view into consideration while emphasizing project management.
Pre-Requisite Courses
(Non-business Students: to Be Completed After the First Month of the Program)
- Managing People
- Understanding Customers
- Managerial Finance
- Business Environment & Strategic Planning
Core Courses
- Organizational Behavior
- Managerial Finance
- Global Strategic Management
- Strategic Marketing Management
- Managerial Economics
- Statistical Decision Making
- Human Resource Management
- Research Methodology
- Project
Elective Courses (Choose 2)
- Technology Management
- Managing Creativity and Innovation
- Entrepreneurship
- Behavioral Science, Social Media and Marketing Analytics
APU-DMU Dual Degree
Students enrolled in the Masters Degree Program will have the option to participate in the APU-DMU Dual Degree Scheme. Students will receive two Degree Certificates and Transcripts upon graduation under this Scheme: one from Asia Pacific University (APU) in Malaysia and one from De Montfort University (DMU) in the United Kingdom.
Admission Requirements
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English Requirements for International Students
- IELTS : 6.0
Career Options
Graduates of APU University’s MBA program could discover opportunities in a variety of fields, including entrepreneurship and consulting, as well as senior jobs in international businesses.
- Banking Manager
- Business Development Manager
- Finance Manager
- Human Resource Manager
- Logistic and Supply Chain Manager
- Procurement Manager
- Project Manager
- Sales and Marketing Manager
- Market Researcher
- Business Consultant
- Business Research Analyst
- Entrepreneur
- Chief Marketing Officer (CMO)
- General Manager
- Analytics & Reporting Manager
- Decision Analytics Manager
- Management Consultant
- Chief Executive Officer (CEO)
- International Marketing Manager
Program Fees
The Master of Business Administration program fees at APU University is different for local and international students. These fees are for the duration of the course.
| Malaysian Students | International Students |
| RM 34,800 | RM 38,800 (USD 8,820) |
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