APU University MSc in International Business Communications

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APU MSc in International Business Communications is an unique premier curriculum with adaptable routes and pathways. This course develops the skills necessary for connecting and working with people from all over the world.

Duration	Intakes
Full time (1+ years)	Full Time: 05 Feb 2024 | 04 Jun 2024 18 Sep 2024

The course of study is designed to help students develop a solid understanding of how global organizations operate and the specialized abilities required to work effectively across international borders.

The Advantages of Program

Student’s Skills After completing this program successfully :

• Develop the skills necessary for advising or executive roles in international communications.
• Manage business and corporate communication in multinational environments.
• Demonstrate the personal and interpersonal skills and knowledge required to manage communications across a variety of environments.
• Understanding behavioral science and marketing analytics skills on tools and business intelligence applications enables the monitoring of user preferences and the providing or directing of targeted content to that user, which is used to attract potential customers to specific products or advertisements, resulting in a larger market share and increased sales.
• In a global environment, demonstrate professionalism through effective communication.
• Develop awareness, transparency, and the ability to communicate in an unfamiliar cultural context
• Demonstrate creative and innovative approaches to solving issues and the development of new methods for effective business communications.

Who Would Benefit from Attending?

The primary focus of the APU MSc in International Business Communications is business and corporate communication in international business environments.

The communication system includes corporate communication, language, and management. This program is ideal for administrators, managers, and professionals who want to become effective communication administrators in the complicated global environment of today.

This program offers students the chance to study different aspects of business and corporate communication knowledge, theories, techniques, media technologies, and abilities.

In international business environments, MIBC graduates may choose careers in business communication, marketing communications, management consulting, public relations, and advertising.

Program Outline

The program aims to teach students:

• a deep and comprehensive understanding of intercultural and international communication.
• A broad awareness of the methods in which culture affects communication.
• The ability to use a diverse analysis of business communications in an international environment.

Courses

International Business Communications consists of 10 academic courses (including 1 on research methodology) and a project.

The courses aim to provide students with the knowledge, skills, strategies, and personal characteristics required to find and succeed in relevant employment or additional study, as well as a thorough awareness of the various approaches of communication in an international business environment.

Project

Students will be expected to undertake qualified research in International Business Communications for academic as well as industry goals.

Either path requires the preparation and carrying out of effective academic research in relation to the conduct of substantial and substantive individual research and analysis in relation to an aspect of International Business leading to a significant project or the execution of appropriate research.

Analysis leading to one of an academic paper, consultancy report, or case study in relation to an aspect of International Business Communications.

APU-DMU Dual Degree

Students enrolled in the Masters Degree Program will have the option to participate in the APU-DMU Dual Degree Scheme. Students will receive two Degree Certificates and Transcripts upon graduation under this Scheme: one from Asia Pacific University (APU) in Malaysia and one from De Montfort University (DMU) in the United Kingdom.

Admission Requirements

General Requirement

A Bachelor’s degree in related fields with a minimum CGPA of 2.50 as accepted by the Senate.

A Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.

A Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.

A Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

English Requirements for International Students

•  IELTS : 6.0

Career Options

Graduates with an MSc in International Business Communications have a wide array of career paths available to them.

This field uniquely combines the intricacies of international business with the nuances of communication, preparing students for a globalized workplace where effective communication is key.

• International Communication Manager
• Event Manager
• Business Communication Advisor
• Intercultural Consultant
• Spokesperson
• PR and Communications Manager
• Global Marketing Manager
• International Development Manager
• Analytics and Reporting Manager
• Decision Analytics Manager
• Media Relations Manager
• Communications Specialist
• Sales and Marketing Manager

Program Fees

The MSc in International Business Communications program fees at APU University is different for local and international students. These fees are for the duration of the course.

Malaysian Students	International Students
RM 34,800	RM 38,800 (USD 8,820)