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APU BA in Marketing Management provides foundational knowledge in marketing strategies and operations. The program covers market research, consumer behavior, and digital marketing techniques. As the digital age evolves, this degree has become essential for brand growth. Career opportunities for graduates range roles like market analysts, brand managers, and digital marketing specialists across various industries.
Program Outline
APU BA in Marketing Management aims to teach students with:
- Learning the basic ideas and methods that make marketing work, as well as the practical skills needed to start a job in marketing.
- Exploring important topics like what customers like and how they behave, what customers value, how to communicate in marketing, marketing in different countries, and how to make marketing decisions.
- Studying marketing together with other business subjects helps students see how important marketing is in the whole business world.
- Seeing different ways and situations where marketing plays a big role.
Degree Level 1
In year 1, students will obtain the essential abilities every business management expert needs, along with the foundational of background in which businesses function – this includes areas like Management, Law, Accounting, Economics, Entrepreneurship, Marketing, People Management, and Accounting. Furthermore, they will be introduced to important areas like business communication, IT competencies, and analytical skills, increasing independent study. All APU Business Management courses share a unified initial year, ensuring students receive a robust foundation in business management concepts and methods.
Common Courses
- Introduction to Management
- Accounting Skills
- Business and Communications Skills
- Business Economics
- Digital Thinking and Innovation
- Fundamentals of Entrepreneurship
- Business Law
- Marketing
- People Management
- Quantitative Skills
Degree Level 2
In year 2, students will develop a wider range of activities, causes they get more deep on both functional management and overall business administration. This learning will emphasize Information (Research & Advertising), Digital Marketing, Client Relations, and Creativity & Innovation. Additionally, APU will enhance their self learning abilities, readying them for professional environments and advanced researches.
Common Courses
- Behavioral Science in Organization
- Business Ethics and Governance
- Creativity and Innovation
- Critical Thinking in Management
- International Culture and Communications
- Business Research Methods
Specialized Courses
- Marketing Intelligence and Research
- E-Commerce
- B2B Marketing
- Digital Marketing
- Delivering Customer Value
- Consumer Behavior
Internship
To bridge the gap between academic and professional worlds, students will experience an Internship or Industrial Training for at least 16 weeks. This ensures they transition smoothly from academic settings to real world jobs.
Degree Level 3
In year 3, students will use what they learned before and their work experience to know more about marketing plans, finding new chances, using benefits over competitors, and making choices. This is to help them become better at marketing. In their last year, they will do a special project by themselves. This project will show their book learning and skills in the subject they choose.
Specialized Courses
- Brand Management
- Building Customer Relationship
- Global Marketing
- Innovation Management and New Product Development
- Integrated Marketing Communications
- Investigations in Marketing Management
- Marketing Decision Making
- Marketing Management Project
- Leadership Theory and Practice
- Retail Marketing Management
- Strategic Marketing Planning
MQA Compulsory Subjects
- Appreciation of Ethics and Civilization (Malaysian Students)
- Malay Communication Language (Int’l Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-corruption
- Co-Curriculum
APU-DMU Dual Degree
Students enrolled in the Bachelor’s Degree Program are presented with the opportunity to join the APU-DMU Dual Degree Scheme. By choosing this pathway, upon graduation, students will be awarded two Degree Certificates & Transcripts: one from Asia Pacific University (APU) in Malaysia and another from De Montfort University (DMU) in the UK.
| Duration | Intakes |
| 3 Years (6 Semesters) |
14 Mar 2024 | 25 Jul 2024 24 Sep 2024 | 21 Nov 2024 |
Admission Requirements
| General Requirements | |
| Direct Entry to Level 1 of Degree | |
| STPM | 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent. |
| A-Level | 2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent. |
| UEC | 5 Grade B’s in UEC with a Pass in Mathematics and English. |
| Foundation/ Matriculation | Passed Foundation program (minimum CGPA of 2.0). |
| Direct Entry to Level 2 of Degree | |
| Diplomas | • Successful completion of the APU/APIIT Diploma or • Successful completion of studies in another recognized institute with academic credits equivalent to Level 1 of an Honors Degree (Subject to the approval of the APU/APIIT Academic Board) |
English Requirements for International Students
- IELTS : 5.5
- TOEFL iBT : 46
- Pearson (PTE) : 51
- MUET : Band 4.0
Career Options
- Advertising & Promotions Manager
- Marketing Communications Manager
- Brand Manager
- Customer Service Manager
- Marketing Manager
- Retail Manager
- Sales Manager
- Product Manager
- Marketing Director
- Content Marketing Specialist
Course Fees
| Malaysian Students | International Students |
| Year 1: RM 29,800 | Year 1: RM 29,800 (USD 7,270) |
| Year 2: RM 30,900 | Year 2: RM 31,500 (USD 7,680) |
| Year 3: RM 31,800 | Year 3: RM 32,200 (USD 7,855) |
| Total: RM 92,500 | Total: RM 93,500 (USD 22,805) |
