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APU Doctor of Business Administration (DBA) program is designed for experienced professionals from a variety of industries and organizations who want to become experts in their field of applied research. We invite experts from all types of organizations, including public, commercial, and non profit organizations, as well as from all industries and large corporations.
Students will focus on generating socially responsible and sustainable solutions to complicated business problems as they work at the intersection of theory and application in the business sector. This professional doctorate will enable students to manage a research study by planning unique applied research in a supportive and structured atmosphere. Students will gain knowledge and have the ability to influence organizational processes.
They will be helped to interpret evidence based practice and develop your skills as reflective practitioners. This will improve their executive and professional practice by applying strong theory and rigorous research to real world, current, and complicated issues in business and management.
The Advantages of Program
Student’s Skills After completing APU University Doctor of Business Administration (DBA) successfully :
- FinTech, created with expert collaboration with MyFin.
- Economics: Professionals from the Economic & Social Research Council, UK (UKRI) have provided guidance for the teaching and research material.
- Digital Thinking: Using the ideas of Design Thinking, professional speeches, seminars, and guest lectures by Startup Malaysia and other organizations are included.
- Leadership: Through the Education & Skills Strategy Board of IMechE-UK, collaborative case studies from the Engineering Council UK (ECUK) are available.
- Data Science – aided by SAS Institute Inc. (USA) software tools.
- Digital Business Transformation – business content powered by TIBCO, USA’s analytics and artificial intelligence systems.
- Marketing: research materials are created in collaboration with the Malaysian Marketing Research Society (MRSM).
Who Would Benefit from Attending?
APU’s Doctor of Business Administration (DBA) program, as a Premier Digital Technology Institution, is designed to provide professionals with a combination of business strategy, management, people, process, and technology-driven material in the context of digital transformation objectives.
DBA holders have many potential careers, including but not limited to C-Suite and Managerial positions, Leadership roles, Academic leadership, Policy makers/advisers, Consultants, Entrepreneurs, and Researchers.
Program Outline
The program aims to teach students:
- Using creativity and technology to solve problems, guided by Design Thinking ideas.
- Using real world guiding and delivering an entrepreneurial perspective through our in-class and value added activities.
- Attending thought leadership sessions led by our academic faculty and industry partners.
- They are ensuring the future of businesses and preparing to drive digital transformation in organizations.
- Learning and collaborating in a world-class environment that is highly dynamic and engaging.
Courses
The DBA program has a strong emphasis on applied experiential learning, interpersonal relationship building, and teamwork. (10) taught courses on the DBA are needed to be completed by students; depending on the section of the course, they may be provided in a mixed educational setting that combines classroom and online instruction.
Courses
- Strategic Management for Integrated Value Creation
- FinTech and Corporate Financial Strategy
- Advanced Marketing Intelligence and Research
- Research Methodology
- Leadership and Organizational Science
- Digital Thinking and Innovation Management
- Data Science and Business Analytics
- Quantitative Research OR Qualitative Research
- Digital Business Transformation
- Global Economic and Business Issues
- Dissertation
The evaluation of courses
The courses are examined using flexible methods of evaluation with few tests, answering the needs of busy working professionals.
DESIGN AND DELIVERY OF INSTRUCTIONS
Content, tasks, and activities from the Institution’s Learning Management System promote learning. Main program delivery methods include:
- Face to Face Learning
- Guided Online Learning
- Self-Managed Learning
- Group Discussion and Presentations
- Case Studies Analysis
- Seminar Discussion with Guest Speakers
Intakes
Admission Requirements
| Minimum Conditions For Entry |
| Education Requirements |
| Master’s degree (Level 7, MQF) or its equivalent accepted by APU Senate |
| Work Experience |
| Applicants must have recent and relevant study or practice in business or management. |
| Submission of Curriculum Vitae (CV) or Resume will be required. An interview session will be conducted with all prospective candidates. |
English Requirements for International Students
- IELTS : 6.0
Career Options
- Management Analyst
- Business Consultant
- Business Research Analyst
- Market Research Analyst
- Entrepreneur
- Economist
- Professor
- Chief Marketing Officer (CM0)
- General Manager
- Analytics & Reporting Manager
- Decision Analytics Manager
- Management Consultant
- Chief Executive Officer (CEO)
- International Marketing Manager
Courses Fees updated 2025
| International Students |
| RM 54,800 (USD 12,745) |
