APU University MBA in Business Analytics

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An MBA in Business Analytics is a specialized program that combines traditional business education with skills in data analysis. It focuses on teaching students how to use data to make informed business decisions. The curriculum includes core business courses along with specialized training in data analysis, statistics, and predictive modeling. This degree is ideal for professionals looking to enhance their ability to analyze data and apply these insights in a business context, preparing them for leadership roles in data related industries.

The Advantages of Program

Student’s Skills After completing this program successfully :

• Learn the essential concepts and knowledge about modern business and management theory, research, and local and international professional practice.
• Exhibit both theoretical and practical expertise in the context of business and management strategy.
• Demonstrate creative problem-solving abilities that can handle challenges in international business management.
• It is possible to track user preferences and offer or direct the user to targeted content that is used to drive potential customers to specific products or advertisements, resulting in a wider and larger market capture for sales, by having an understanding of behavioral science and marketing analytics skills on tools and business intelligence applications.
• Show that you have the capacity for independent learning and that you are responsible for your own professional progress.
• Show that you can create and use research and investigation techniques within the main paradigms for business research.
• Recognize and evaluate the modern management and commercial environment.
• Use a range of communication tools and techniques to effectively communicate with diverse audiences and under various conditions.
• Effective self-management in a work setting is a great way to showcase your personal efficiency.

Who Would Benefit from Attending?

APU Business Analytics is intended for managers and professionals who wish to use data analytics to make better decisions and improve the performance of their organization. This program is suitable for those who want to enhance their knowledge of data analytics and its applications in business, as well as comprehend and negotiate the convergence of business strategy, digital technologies, and data analytics. It seeks to acquire knowledge and abilities for excelling in today’s digital business environment by using the power of technology and data.

Program Outline

APU Business Analytic aims to teach students:

• A chance to equip yourself with advanced abilities to face the complexity of digital transformation.
• Ability to deliver management insights into analytics and create data-driven decisions to solve business problems.
• An overall understand of how analytics can be used to improve an organization’s decision-making process.

Courses

APU Business Analytics consists of two elective modules, a project, and eight core modules, one of which is on research methodology. Leadership, managing strategy, marketing, change management, and management skills are all included in the programs.

Furthermore, APU Business Analytic is improved by taking internationalization and global points of view into consideration while emphasizing project management.

Pre-Requisite Courses

• Managing People
• Understanding Customers
• Managerial Finance
• Business Environment & Strategic Planning

Core Courses

• Organization Behavior
• Accounting and Finance for Managers
• Managerial Economics
• Technology Management
• Global Strategic Management
• Human Recourse Management
• Statistical Decision Making
• Research Methodology
• Entrepreneurship
• Digital Marketing Tools and Trend
• Project

Specialized Courses

• Business Intelligence System
• Big Data Analytics and Technologies
• Time Series Analysis and Forecasting

APU-DMU Dual Degree

Students enrolled in APU Business Analytic will have the option to participate in the APU-DMU Dual Degree Scheme. Students will receive two Degree Certificates and Transcripts upon graduation under this Scheme: one from Asia Pacific University (APU) in Malaysia and one from De Montfort University (DMU) in the United Kingdom.

Duration	Intakes
Full time (1+ years)	Full Time: 05 Feb 2024 | 04 Jun 2024 17 Sep 2024
Part time (2.5-3 years)	Part Time: 12 Jan 2024 | 22 Mar 2024 07 Jun 2024 | 16 Aug 2024 25 Oct 2024

Admission Requirements

General Requirement

A Bachelor’s degree in related fields with a minimum CGPA of 2.50 as accepted by the Senate.

A Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.

A Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.

A Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

English Requirements for International Students

•  IELTS : 6.0

Career Options

• Analytics & Reporting Manager
• Business Development Manager
• Business Consultant
• Business Analytics Manager
• Decision Analytics Manager
• Chief Executive Officer (CEO)
• Chief Marketing Officer (CMO)
• Entrepreneur
• General Manager

Courses Fees

Malaysian Students	International Students
RM 32,600	RM 36,800 (USD 8,975)