Taylor’s Bachelor of Business in International Business and Marketing

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Explore a wide range of subjects that are essential to negotiating the particulars of the global marketplace. Taylor’s Bachelor International Business and Marketing program allows students to build a strong foundation in key business principles while also receiving specialized recognizing in international marketing strategies.

It aims to grow in its graduates a creative mindset. The practical courses helps students to accept dynamic business environments and to view problems as opportunities for growth and success. Students have the skills to make strategic marketing decisions in a global context by combining theoretical frameworks with practical applications.

School	Business
Study Options	Full time only
Overseas Transfer Options	Australia
Study Program	3 years
Intakes	February, April and September

Program Structure

Taylor’s Bachelor International Business and Marketing is going to give students with a strong foundation in business fundamentals that will serve as a strong foundation for your career. Additionally, students are going to go into the complicated world of international marketing, learning how to interact in the worldwide marketplace and effectively reach varied client groups.
In today’s highly competitive business environment, understanding customers’ wants is critical. Our curriculum prepares you to perform market research, analyze customer behavior, and create strategic marketing plans that address various cultural contexts and preferences.

Common Courses

• Business Communication
• Business Ethics and Values
• Business Law
• Consumer Behavior
• Export Practices and Management
• Integrated Marketing Communications
• International Business Issues and Policies
• International Finance
• Introduction to Accounting
• Introduction to Finance
• Introduction to International Business
• Introduction to Management
• Macroeconomics
• Microeconomics
• Organization Behavior
• Principles of Marketing
• Project of Entrepreneurship Accelerator Project or Business in Context: Case Study
• Quantitative Methods for Business
• Research Methods
• Services Marketing
• Strategic Management
• Transnational Management
• Industrial Training or Industry Immersion

University Courses

This component is intended to promote critical thinking, social intelligence, civic duty, and cultural awareness. It consists of Malaysian Ministry of Higher Education compulsory and nationally mandated study modules.

• Appreciation of Ethics and Civilization / Malay Communication 2
• Philosophy and Current Issues
• Emotional Intelligence in Action
• Integrity and Anti-Corruption Course
• Social Innovation Project

Entry Requirements

Taylors program provides a great opportunity for those who are interested in Business and Marketing. Please review their entrance requirements stated below to guarantee a smooth acceptance process.

Prerequisites

• SPM/O-level or equivalent (A pass in SPM/O-level or equivalent with 5 credits, including Mathematics. (Except for UEC))
• Pass an Interview and Aptitude Assessment (AA)

General Requirements

Required Degree	Minimum Score
Taylor’s Foundation	Pass any Taylor’s Foundation program with a minimum CGPA of 2.00
Taylor’s Diploma	Pass any Taylor’s Diploma program with a minimum CGPA of 2.00
Sijil Tinggi Persekolahan Malaysia (STPM)	CC or above, a minimum CGPA of 2.00
Unified Examination Certificate (UEC)	A Pass in UEC with min 5Bs including a minimum pass in Mathematics and English
A Levels	Minimum EE, or an equivalent of a minimum of 80 points
South Australian Matriculation (SAM) / SACE International	Minimum ATAR 60
Canadian Pre-University (CPU)	Average of 60% or above in 6 subjects
International Baccalaureate (IB)	Minimum 24 points in 6 subjects
Other Equivalent Qualifications	Pass Business Foundation from any other HEI HSC (Yr 12), New South Wales with min. average 60% in 5 subjects Pass MOHE Matriculation with min. CGPA 2.00 Pass Foundation (in other field) from other institutions recognized by MoHE Pass DIB or Diploma in other field from other institutions recognized by MoHE Other equivalent qualification recognized by Malaysian Government Application via APEL A is allowed

English Requirements

English Test	Band or Score
MUET	Pass English
Pre-University / Diploma	Completed Pre-U/Diploma that was conducted in English
Taylor’s IEN	Level 2 – Grade C
Taylor’s EET	Overall Score 5.0

Career Options

• Brand Manager
• Business Consultant
• Customer Service Manager
• Entrepreneur
• Foreign Trade Consultant

Program Fees

Local Student	MYR 120,794
International Student	USD 31,303

Overseas Transfer Options

Taylor’s allows you to complete your Bachelor of Business in International Business and Marketing with one of our established partner universities in Australia.

Queensland University of Technology

• Bachelor of Business (Accounting) | 1 + 2 years
• Bachelor of Business (Advertising) | 1 + 2 years, 1.5 + 1.5 (July Intake)
• Bachelor of Business (Economics)| 1 + 2 years, 1.5 + 1.5 years, 2 + 1 (Feb intake)
• Bachelor of Business (Finance) | 1 + 2 years, 1.5 + 1.5 years
• Bachelor of Business (Financial Planning) | 1 + 2 years
• Bachelor of Business (Human Resource Management) | 1 + 2 years, 1.5 + 1.5 years
• Bachelor of Business (International Business) | 1 + 2 years, 1.5 + 1.5 years, 2 +1 years (Dual degree option)
• Bachelor of Business (Management) | 1 + 2 years, 1.5 + 1.5 years
• Bachelor of Business (Marketing) | 1 + 2 years, 1.5 + 1.5 years
• Bachelor of Business (Public Relations) | 1 + 2 years

Macquarie University

• Bachelor of Commerce (International Business) | 1 + 2 years

UNSW Sydney

• Bachelor of Commerce | 1 + 2 years

The University of Western Australia

• Bachelor of Commerce | 1 + 2 years

University of Technology Sydney

• Bachelor of Business | 1.5 + 1.5 years
• Combined Degrees – Bachelor of Business and Bachelor of Arts in International Studies | 1.5 + 3.5 years
• Combined Degrees – Bachelor of Business and Bachelor of Creative Intelligence and Innovation | 1.5 + 3 years

University of South Australia

• Bachelor of Commerce (Accounting) | 1 + 2 years
• Bachelor of Business (Human Resource Management) | 1 + 2 years
• Bachelor of Business (Logistics and Supply Chain Management) | 1 + 2 years
• Bachelor of Business | 1 + 2 years
• Bachelor of Business (International Business) | 1 + 2 years
• Bachelor of Business (Innovation and Entrepreneurship) | 1 + 2 years
• Bachelor of Business (Sports and Recreation Management) | 1 + 2 years
• Bachelor of Business (Tourism and Event Management) | 1 + 2 years
• Bachelor of Business (Management) | 1 + 2 years
• Bachelor of Business (Finance) | 1 + 2 years
• Bachelor of Business (Economics, Finance and Trade) | 1 + 2 years
• Bachelor of Commerce (Accounting) Bachelor of Business (Finance) | 1 + 3 years