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Sunway Bachelor of Communication

Sunway Bachelor of Communication

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This interesting and significant communication program is designed to develop employable corporate communication and public relations graduates. Sunway Bachelor of Communication collaborates directly with industry practitioners to reinforce classroom knowledge with learning through projects. Students will get the opportunity to meet industry professionals up close and personal as they offer their knowledge and skills in seminars, workshops, and classroom projects. This expands learning outside the classroom, while they are given opportunity to design and organize activities in which they may apply what have learned in class. The Communication and Networking Club organizes departmental activities such as field trips, community service collaborations, and festivals (as needed). As part of the course, these events and activities provide excitement and provide real world insights.

Furthermore, while students work with lecturers on their research based subjects, will improve their critical thinking, perseverance, and research abilities. The internship component in the final year brings all of the learning together as they begin to put ideas into practice in the real world.

Graduates will also get a degree from Lancaster University upon completion of the program. They will receive two certificates, certifying that they are graduates of both Sunway University and Lancaster University.

Intakes January, April, September
Duration 3 Years (full-time)

Program Structure

Sunway Bachelor of Communication is three years program and its curriculum is as following.

First Year

  • Principles of Mass Communication
  • Creative Thinking
  • Graphic Communication
  • English for the Arts
  • Communication Theory and Practice
  • Intercultural Communication
  • Principles of Corporate Communication
  • Principles of Public Relations
  • Media, Culture and Society

Second Year

  • Integrated Marketing Communication
  • Public Relation Writing
  • Media Technology
  • PR: Issues, Crises and Strategies
  • Discipline Elective 1
  • Law and Ethics in Communication
  • Digital Media Literacy
  • Events Management
  • Communication Skills
  • Corporate Social Responsibility

Third Year

  • Communication Research Methods
  • PR: Planning, Campaign & Evaluation
  • Organizational Communication
  • Discipline Elective 2
  • Discipline Elective 3
  • Research Project
  • Online Communities
  • Free Electives 1
  • Free Electives 2
  • Free Electives 3
  • Internship

Elective Courses ( year 3)

Discipline Electives (Choose 3)

  • Media Relations and Public Affairs
  • Psychology in Communication
  • Investor Relations
  • Political Communication
  • Celebrity Culture
  • Global Branding and Identity
  • Basic Narrative Analysis

Free Electives

Free electives are courses that are available throughout the institution. As a free elective, the Department of Communication will teach Global Media and Culture. Students are encouraged to take electives available through different schools and departments.

  • Global Media and Culture

MOHE Compulsory General Subjects

Local Student

  • Appreciation of Ethics and Civilization
  • Philosophy and Current Issues
  • Community Service
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Malaya)
  • Creativity for Sustainability
  • Sustainable Development in Malaysia

International Student

  • Malay Language for Communication 2
  • Appreciation of Ethics and Civilization
  • Community Service
  • Sustainable Development in Malaysia

Entry Requirements

STPM Average C or CGPA 2.0 (Minimum 2 principals) and a credit in SPM Bahasa Malaya
A-Level Minimum 8 points (Minimum Grade D in at least 2 subjects)
Australian Matriculation ATAR 55
Canadian Matriculation 55%
MUFY 55%
Sunway Foundation in Arts CGPA 2.0
Unified Examination Certificate Maximum 28 points from 5 subjects (all Grade Bs)
International Baccalaureate Completed with minimum 24 points (excluding bonus points)
Sunway Diploma in Related Field CAVG 50% or CGPA 2.0

General Requirements

  • Credit in English at SPM level or equivalent. IEP cannot be used to substitute a lack of Credit in English at SPM or Pre-University level.

International Students

  • International students from specific countries who wish to study at Sunway University (for example, programs in collaboration with Lancaster University) must first complete and pass our online six-month International Preparatory Program (IPP). This is a prerequisite for enrolling in a Sunway degree program that also leads to a degree from Sunway’s partner university. To progress to the degree program, students must pass all subjects with a grade of C or higher.

English Requirements

  • IELTS or equivalent 6.0

Career Options

  • Public relations manager
  • Account Manager
  • Media planner
  • Corporate communications director
  • Corporate image consultant
  • Branding/image strategist
  • Social media manager
  • Foundation program officer
  • Community outreach coordinator
  • Advocacy director

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