APU University BA of Marketing Management in Digital Marketing

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Digital marketing, often known as online marketing, encompasses all internet-based marketing operations. In order to communicate with present and potential consumers, businesses use digital channels such as search engines, social media, email, and other websites. This comprises text and multimedia message transmission. In this article, we explain APU BA in Digital Marketing program and courses.

APU’s digital marketing program is designed to equip students with the practical skills and theoretical knowledge needed to excel in the dynamic field of online marketing. The course covers a wide range of topics, including search engine optimization, social media marketing, email marketing, and content creation. Students will learn how to effectively use these digital channels to reach and engage with their target audience. The program aims to provide students with a comprehensive understanding of the strategies and tools used in digital marketing, while also giving them the opportunity to apply this knowledge through practical projects.

Program Outline

APU BA in Digital Marketing is developed particularly to equip students with:

• A comprehension of the ideas and principles that drive good marketing, as well as the practical skills necessary to launch a vibrant career in digital marketing.
• A thorough comprehension of frameworks and strategic planning strategies for the administration of corporate information analytics in the marketing domain.
• Familiarity with a variety of digital marketing tools and their use in digitally infused, practically relevant environments.
  Ability to analyze and suggest relevant digital tools and approaches for maximizing market potential by using a variety of social media channels.

Degree Level 1

In year 1, students of APU BA in Digital Marketing will acquire core skills that are needed by all professionals in business management and gain a basic knowledge of the environment in which businesses function – this includes areas like Management, Law, Accounting, Economics, Entrepreneurship, Marketing, People Management, and Accounting. They will also be introduced to essential areas such as business communication, IT knowledge, numerical skills, and self-study. In the Business Management courses, the first year is the same for everyone, ensuring that students receive a strong foundation in the principles and methods of business management.

Degree Level 2

In year 2, students APU BA in Digital Marketing will expand their skill set, experiencing the vast array of digital tools available. They will acquire specialized abilities to utilize frameworks and strategies for effective digital marketing. This will cement their comprehension of the integral role digital marketing plays in contemporary business processes. Additionally,  APU will help them in critical thinking and self-study capabilities, equipping them for the evolving digital marketing landscape.

Internship

To bridge the gap between academic and professional worlds, students will undergo an Internship or Industrial Training for at least 16 weeks. This ensures they transition smoothly from academic settings to real-world job scenarios.

Degree Level 3

In year 3, students will draw from their earlier academic learning and professional experiences to deepen their knowledge in digital marketing techniques, identify fresh avenues, utilize advantages over rivals, and enhance their decision-making abilities. The goal is to shape them into adept digital marketing experts. Their concluding year involves executing a practical digital marketing initiative, enabling them to integrate the proficiency gained in classroom sessions and internships. Finishing this final project exemplifies a student’s preparedness to tackle primary digital marketing challenges with assurance and skill.

MQA Compulsory Subjects

• Appreciation of Ethics and Civilization (Malaysian Students)
• Malay Communication Language (International Students)
• Philosophy and Current Issues
• Workplace Professional Skills
• Integrity and Anti-corruption
• Co-Curriculum

APU-DMU Dual Degree

Students enrolled in the Bachelor’s Degree Program are presented with the opportunity to join the APU-DMU Dual Degree Scheme. By choosing this pathway, upon graduation, students will be awarded two Degree Certificates & Transcripts: one from Asia Pacific University (APU) in Malaysia and another from De Montfort University (DMU) in the UK.

 

Duration	Intakes
3 Years (6 Semesters)	14 Mar 2024 | 25 Jul 2024 24 Sep 2024 | 21 Nov 2024

Admission Requirements

General Requirements
Direct Entry to Level 1 of Degree
STPM	2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
A-Level	2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
UEC	5 Grade B’s in UEC with a Pass in Mathematics and English.
Foundation/ Matriculation	Passed Foundation program (minimum CGPA of 2.0).
Direct Entry to Level 2 of Degree
Diplomas	• Successful completion of the APU/APIIT Diploma or • Successful completion of studies in another recognized institute with academic credits equivalent to Level 1 of an Honors Degree (Subject to the approval of the APU/APIIT Academic Board)

 

English Requirements for International Students

• IELTS : 5.5
• TOEFL iBT : 46
• Pearson (PTE) : 51
• MUET : Band 4.0

Career Options

• Digital Marketing Executive
• Social Media Strategist
• Digital Marketing Content Writer
• Digital Sales and Marketing Manager
• Online Business Manager
• Mobile Marketing Specialist
• Search Engine Optimization (SEO) Specialist
• Account Management
• Web Analytics Consultant
• Web Content Management Analyst
• Digital Creative Diagnostics Manager
• Digital Marketing Communications Specialist

Course Fees

Malaysian Students	International Students
Year 1: RM 29,800	Year 1: RM 29,800 (USD 7,270)
Year 2: RM 30,900	Year 2: RM 31,500 (USD 7,680)
Year 3: RM 31,800	Year 3: RM 32,200 (USD 7,855)
Total: RM 92,500	Total: RM 93,500 (USD 22,805)