APU University BSc in Industrial Design

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APU BSc in industrial Design focuses on teaching students the principles and processes behind creating functional, efficient, and aesthetically pleasing products for mass consumption. Drawing art, engineering, and business, this degree includes the design of tangible goods ranging from everyday household items to intricate machinery. Upon graduation, individuals are equipped to create user-friendly, sustainable, and innovative solutions that cater to the evolving needs of consumers and industries.

Program Description

APU BSc in industrial Design represents the specialized practice of creating products that become an integral part of daily life for countless individuals globally. The main concern of industrial designers is not just the visual appearance and value of a product, but also its manufacturing process and user experience. Every item you use at home has a different designing, filled with countless decisions, all with the goal of enhancing your life through thoughtful design.

In their professional roles, industrial designers often collaborate within diverse teams, each member bringing their expertise to the table. Such teams consist of strategists, engineers, UI designers, project overseers, brand specialists, graphic artists, consumers, and producers. The combination of these varied viewpoints helps the design group to learn an issue comprehensively, and then issues a solution tailored to the specific requirements of the user.

At their core, industrial designers shape the ideas for products that APU often take for granted, be it vehicles, household gadgets, or even toys. They artfully intertwine the field of art, commerce, and engineering to birth everyday commodities. In their design process, they weigh aspects like functionality, aesthetics, cost-efficiency, and user-friendliness.

During the initial two years, students are introduced to a broad spectrum of skills, ranging from traditional to digital sketching and from concept visualization to its tangible realization. Additionally, they learn various foundational theories and insights pivotal in the Industrial Design domain. Students then have the autonomy to specialize in their preferred niche, be it Product Design, Transport Design, Furniture Design, or Sustainable Design.

Application Process

To gain admission into APU Design Degrees, all applicants are required to present specific documentation for assessment. Along with their complete educational records, an applicant must also provide:

• A Portfolio
• Participate in an Interview

Program Outline

The program aims to teach students with:

• A comprehensive experience of the field of industrial design. Industrial designers emphasize not only the aesthetics and worth of a product but also its functionality, production process, and user engagement.

Degree Level 1

In their first year, students will explore the core principles of industrial design. This includes foundational elements such as drawing, innovative thought processes, observing projects, understanding the design trajectory, and creating models. They will get experience ranging from traditional to digital illustration, methodologies for ideation, and transforming their conceptual designs into tangible forms. Collaborative teamwork is emphasized, enabling students to manage projects efficiently, work within tight schedules, enhance their communications.

Common Courses

• Creative Project
• Presentation Techniques
• Trend and Visual Thinking
• Digital Illustration
• Design History and Context
• Fundamentals of Entrepreneurship

Specialized Courses

• Computer Aided Design (CAD)
• Material and Form
• Project Management
• 3D design

Degree Level 2

In their second year, students will learn sophisticated 3D modeling techniques, emphasizing evolved forms and conceptual designs. They will be tasked with translating and interpreting consumer desires, market demands, and prevalent challenges into purposeful designs addressing those specific needs. Comprehensive design aspects, including ergonomics, production methodologies, material knowledge, and market necessities, will stand as central themes during this year.

Common Courses

• Ergonomics
• Digital Design Project
• Model Making
• Universal Design
• Manufacturing Process
• Innovation Process

Specialized Courses

• Product Design*
• Transport Design*
• Furniture Design*
• Sustainable Design*
• Creativity and Innovation
• Automotive Design Innovation
• Advance 3D Visualization

*Modules determined by area of interest

Internship

To bridge the gap between academic and professional worlds, students will experience an Internship or Industrial Training for at least 16 weeks. This ensures they transition smoothly from academic settings to real world jobs.

Degree Level 3

In their final year, students will use what they have learned from their studies and experience to create a big project. They can choose any topic they like, especially if it’s something they really care about from their special subjects. Students will plan the project, decide when things will happen, and look after the money part. They can also work on projects that are like the ones in the real business world or enter competitions. At the end of the year, there will be a big show where students can display their projects. Experts from the business world will come to look at the projects and give students advice and comments.

Common Courses

• Research Project Report
• Exhibition Design
• Design Futures
• Venture Creation

Specialized Courses

• Industry Project *
• Production Visualization*
• Professional Project 1 *
• Professional Project 2 *

MQA Compulsory Subjects

• Appreciation of Ethics and Civilization (Malaysian Students)
• Malay Communication Language (Int’l Students)
• Philosophy and Current Issues
• Workplace Professional Skills
• Integrity and Anti-corruption
• Co-Curriculum

APU-DMU Dual Degree

Students enrolled in the Bachelor’s Degree Program are presented with the opportunity to join the APU-DMU Dual Degree Scheme. By choosing this pathway, upon graduation, students will be awarded two Degree Certificates & Transcripts: one from Asia Pacific University (APU) in Malaysia and another from De Montfort University (DMU) in the UK.

Duration	Intakes
3 Years (6 Semesters)	14 Mar 2024 | 25 Jul 2024 24 Sep 2024 | 21 Nov 2024

Admission Requirements

General Requirements
Direct Entry to Level 1 of Degree
STPM	• A Pass in STPM with a minimum Grade C (GP 2.00) in any 2 subjects and a Credit in Bahasa Melayu and a Pass in English at SPM level.
A-Level	• 2 Passes in A-Level with a Pass in English at SPM/ O-Level/ IGCSE or its equivalent.
UEC	• 5 Grade B’s in UEC.
Foundation/ Matriculation	• A Pass in Matriculation or Foundation studies with minimum CGPA of 2.00.
Direct Entry to Level 2 of Degree
Related Diploma	• A Diploma (Level 4, MQF) with a minimum CGPA of 2.00, or its equivalent • A pass in DKM / DLKM / DVM with a minimum CGPA of 2.50 subjected to HEP Senate/ Academic Board’s approval.
Portfolio	Note: Pass an Interview OR submission of Design Portfolio as required.

English Requirements for International Students

• IELTS : 5.0
• TOEFL iBT : 40
• Pearson (PTE) : 47
• MUET : Band 3.5

Career Options

• Industrial Designer
• Product Designer
• Furniture Designer
• Transport Designer
• Toy Designer
• Jewelry Designer
• Sustainable Designer
• System Designer
• UX Designer
• Packaging Designer
• Shoe Designer
• Props Designer
• 3D Designer
• Surface Designer
• Model Maker
• Graphic Designer
• Interior Designer
• Color Specialist
• Project Manager
• Event Designer/Coordinator

Course Fees

Malaysian Students	International Students
Year 1: RM 28,400	Year 1: RM 29,800 (USD 7,270)
Year 2: RM 28,800	Year 2: RM 31,500 (USD 7,680)
Year 3: RM 29,800	Year 3: RM 32,200 (USD 7,855)
Total: RM 87,000	Total: RM 93,500 (USD 22,805)