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APU BA in Digital Advertising is a study program about online marketing. Students learn how to use internet tools to make good advertisements. As more people use the internet, there is a big need for experts in this field. When students finish this degree, they can understand and use things like social media and email for advertising. They can get jobs like “Digital Marketing Helper”, “Social Media Organizer”, or “Website Promotion Expert”. Many companies and even individual people will want to hire them.
Program Description
If you like to join a creative team, become a content writer, a strategic planner, or a brand overseer, obtaining practical experience is a significant advantage for potential employers.
APU BA in Digital Advertising adopts a comprehensive perspective on innovative and strategic online advertising. The B.A. Digital Advertising curriculum is created to deepen the comprehension and digital advertising tools, idea formulation, and imaginative brainstorming, enhancing their usability in professional or commercial settings. Beyond learning digital advertising platforms, students will increase their proficiency in using them, an essential component of the course.
Central to this is design investigation, foundational knowledge, and projects, all synchronized to provide a unified method of context learning in an innovative setting. Fair assessment techniques are in place to evaluate the students’ growth and accomplishments at specific intervals throughout the term.
A team of experienced teachers will help you learn. There will also be other teachers who work as leaders and professionals in creative jobs. You will get to meet people from the industry and visit companies to learn even more. You will learn how to make advertising plans by studying key parts like creative thinking, making a plan, coming up with ideas, complete communication, making visuals, and writing content.
Application Process
To gain admission into APU Design Degrees, all applicants are required to present specific documentation for assessment. Along with their complete educational records, an applicant must also provide:
- A Portfolio
- Participate in an Interview
Program Outline
The program aims to teach students:
- To involve students learning the basic rules of advertising, how to plan for ads, and how to make them properly.
- It’s important to know the latest ideas and methods to create good ad campaigns. This also includes making additional materials for these campaigns and checking if the ads are working well.
- To understand big problems in the worldwide advertising world. This involves planning where ads go, how content is shared, and making strategies. All of this is done with the final big digital advertising project in mind.
Degree Level 1
In year 1, students will get basic knowledge about how Digital Advertising works. The classes APU offer will teach them about the creative parts needed for Digital Advertising. APU also have classes on the basics of Marketing and how to manage projects. These classes will help students think better and understand more about Digital Advertising.
Common Courses
- Intercultural Awareness and Cultural Diversity
- Motion Graphics
- Creative Project
- Project Management
- Digital Illustration
- Fundamentals of Entrepreneurship
Specialized Courses
- Introduction to Graphic Design
- Principles of Advertising
- Client Brief Concept
- Marketing Fundamentals, Consumer Behavior and Creative Practice
Degree Level 2
Students will learn many different skills. They will understand old and common ways of doing Advertising, how advertising culture works, and how to manage advertising groups. They will also learn how to make content. This means they will get better at making creative things for Digital Advertising, like writing ads, making videos, and planning where to put these ads in the media.
Common Courses
- From Script to Screen
- Digital Film Production
- Creativity and Innovation
- Visual Culture
- Innovation Process
Specialized Courses
- Advertising: Industry, Culture and Practice
- Professional Practice: Client and Agency Management
- Brand Strategy and Application
- Advertising: Media Planning and Purchasing
- Digital and Experiential Advertising
- Copywriting and Creative Direction
Internship
To bridge the gap between academic and professional worlds, students will experience an Internship or Industrial Training for at least 16 weeks. This ensures they transition smoothly from academic settings to real world job scenarios.
Degree Level 3
Students will use what they learned before to understand the worldwide view of Digital Advertising. The goal is to help them become leaders in this field. They will focus more on important new skills, especially in studying Digital Advertising and using different ways to communicate in marketing. This way, students will be ready for what the global Digital Advertising world wants.
Common Courses
- Research Project Report
- Exhibition Design
- Design Futures
- Venture Creation
Specialized Courses
- Integrated Marketing Communications
- Digital Advertising: Individual Professional Project
- Digital Advertising Analytics
- Digital Advertising: Team Professional Project
MQA Compulsory Subjects
- Appreciation of Ethics and Civilization (Malaysian Students)
- Malay Communication Language (Int’l Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-corruption
- Co-Curriculum
APU-DMU Dual Degree
Students enrolled in the Bachelor’s Degree Program are presented with the opportunity to join the APU-DMU Dual Degree Scheme. By choosing this pathway, upon graduation, students will be awarded two Degree Certificates & Transcripts: one from Asia Pacific University (APU) in Malaysia and another from De Montfort University (DMU) in the UK.
| Duration | Intakes |
| 3 Years (6 Semesters) |
14 Mar 2024 | 25 Jul 2024 24 Sep 2024 | 21 Nov 2024 |
Admission Requirements
| General Requirements | |
| Direct Entry to Level 1 of Degree | |
| STPM | • A Pass in STPM with a minimum Grade C (GP 2.00) in any 2 subjects. |
| A-Level | • 2 Passes in A-Level. |
| UEC | • 5 Grade B’s in UEC. |
| Foundation/ Matriculation | • A Pass in Matriculation or Foundation studies with minimum CGPA of 2.00. |
| Direct Entry to Level 2 of Degree | |
| Related Diploma | • A Diploma (Level 4, MQF) with a minimum CGPA of 2.00, or its equivalent • A pass in DKM / DLKM / DVM with a minimum CGPA of 2.50 subjected to HEP Senate/ Academic Board’s approval. |
| Portfolio | Note: Pass an Interview OR submission of Design Portfolio as required. |
English Requirements for International Students
- IELTS : 5.5
- TOEFL iBT : 46
- Pearson (PTE) : 51
- MUET : Band 4.0
Career Options
- Digital Advertising Executive
- Digital Content Creator
- Brand Communicator
- Marketing Executive
- Media Planner
- Account Manager
- Social Media Executive
- Visual Designer
- Copywriter
- Art Director
Course Fees
| Malaysian Students | International Students |
| Year 1: RM 28,400 | Year 1: RM 29,800 (USD 7,270) |
| Year 2: RM 28,800 | Year 2: RM 31,500 (USD 7,680) |
| Year 3: RM 29,800 | Year 3: RM 32,200 (USD 7,855) |
| Total: RM 87,000 | Total: RM 93,500 (USD 22,805) |
