APU University BA of Digital Leadership
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APU’s Bachelor of Arts in Digital Leadership is a comprehensive study program designed to equip students with the essential skills and knowledge required to navigate and succeed in today’s technology-driven business environment. This program delves into a wide array of topics, including online business strategies, e-commerce, data analytics, digital marketing, and the implementation of technology in business operations.
Throughout the course, students will gain a deep understanding of how to leverage digital tools and platforms to enhance business processes and drive growth. They will explore the intricacies of creating effective online business models, mastering the art of online selling, and utilizing data to make informed business decisions. Additionally, the program emphasizes the importance of digital marketing, teaching students how to create compelling online marketing campaigns, manage social media presence, and optimize search engine results to attract and retain customers.
In today’s world, where almost every company integrates technology into its operations, the knowledge and skills acquired from the APU BA in Digital Leadership are invaluable. Graduates of this program will be well-prepared to enter a diverse range of industries. They can pursue careers in online marketing, helping businesses to enhance their digital presence and engage with customers effectively. They may also take on roles in e-commerce, guiding companies in selling their products and services online. Furthermore, graduates can become consultants, advising businesses on how to adopt and utilize technology to streamline operations, improve efficiency, and achieve strategic goals.
In summary, the APU BA in Digital Leadership offers students a robust education in using technology to drive business success. By completing this program, students will be equipped with the skills needed to thrive in the digital age, making them valuable assets to any organization looking to innovate and stay competitive in the marketplace.
Program Outline
APU BA in Digital Leadership aims to teach students:
- Understanding how to use online tools in a planned way to meet business goals. Knowing why it’s key to see the small details in digital updates.
- Realizing how important leaders are in a business world that keeps changing because of online trends.
- Working directly with business challenges and using new methods to fix them.
- Learning about things like advertising online, being a leader on the internet, plans for online services, and doing good online actions.
- Focusing on improving talking and sharing, solving issues well, and thinking of new ideas.
- Training students for a business world that always changes, helping them become skilled bosses and top leaders in business.
Degree Level 1
In year 1, students will obtain foundational knowledge of the various domains that businesses function within, such as Management, Law, Accounting, Economics, Entrepreneurship, and Marketing. Additionally, APU will offer them insights into essential business & communication techniques, computing & IT capabilities, analytical abilities, and increases self learning. The initial year is uniform across all Business Management courses, ensuring a robust introduction to the core principles and methodologies of business management.
Common Courses
- Introduction to Management
- Digital Thinking and Innovation
- Quantitative Skills
- Business and Communication Skills
- Fundamentals of Entrepreneurship
- People Management
- Accounting Skills
- Marketing
- Business Law
- Business Economics
Degree Level 2
In the second year, students will study a higher level course. They will learn how new online tools and business ways are changing how companies compete in different areas. They will also learn a lot about how different parts of a business work together. Students will get a better understanding of basic business tasks using top software from a company called SAP. Also, APU will keep helping students learn by themselves, preparing them for future online jobs.
Common Courses
- Behavioral Science in Organization
- Business Ethics and Governance
- Operations Management
- Business Research Methods
- Enterprise Resource Planning with SAP Platform
Specialized Courses
- E-Business Management
- Leading Digital Business Transformation
- Digital Marketing
- Critical Thinking in Management
- E-Commerce
Elective Courses (Choose 2)
- Managing Finance OR Financial Management
- Commercial Law OR Company Law
Internship
To bridge the gap between academic and professional worlds, students will experience an Internship or Industrial Training for at least 16 weeks. This ensures they transition smoothly from academic settings to real world jobs.
Degree Level 3
Students will use what they learned before and their work experience to better understand how the business world is changing because of digital technology. They will learn about how businesses are becoming digital, how to think about the changes this brings, and how to handle these changes in complicated situations. In their last year, they will work on a big project by themselves. This project will let them show how much they know and how well they can use their skills in the topic they choose.
Common Courses
- Strategic Management
- Asian Economics
Specialized Courses
- Entrepreneurship
- Contemporary Management
- Digital Finance
- Digital Strategy and Analytics
- Investigation in Digital Leadership
- Digital Execution
- Digital Leadership Project
Elective Courses (Choose 2)
- Corporate Finance OR Building Customer Relationships
- Strategic Marketing Planning OR Innovation Management and New Product Development
MQA Compulsory Subjects
- Appreciation of Ethics and Civilization (Malaysian Students)
- Malay Communication Language (Int’l Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-corruption
- Co-Curriculum
APU-DMU Dual Degree
Students enrolled in the Bachelor’s Degree Program are presented with the opportunity to join the APU-DMU Dual Degree Scheme. By choosing this pathway, upon graduation, students will be awarded two Degree Certificates & Transcripts: one from Asia Pacific University (APU) in Malaysia and another from De Montfort University (DMU) in the UK.
| Duration |
Intakes |
3 Years
(6 Semesters) |
14 Mar 2024 | 25 Jul 2024
24 Sep 2024 | 21 Nov 2024 |
Admission Requirements
| General Requirements |
| Direct Entry to Level 1 of Degree |
| STPM |
2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent. |
| A-Level |
2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent. |
| UEC |
5 Grade B’s in UEC with a Pass in Mathematics and English. |
| Foundation/ Matriculation |
Passed Foundation program (minimum CGPA of 2.0). |
| Direct Entry to Level 2 of Degree |
| Diploma |
Successful completion of the APU/APIIT Diploma or
Successful completion of studies in another recognized institute with academic credits equivalent to Level 1 of an Honors Degree
(Subject to the approval of the APU/APIIT Academic Board) |
English Requirements for International Students
- IELTS : 5.5
- TOEFL iBT : 46
- Pearson (PTE) : 51
- MUET : Band 4.0
Career Options
- Digital Lead
- Business IT Analyst
- Digital Transformation Manager
- Digital Strategist
- Digital Technology Consultant
- Digital Designer
- E-Entrepreneur
- Digital Solutions Leader
- Digital Media Specialist
- Digital Strategy Manager
- Digital Strategist
- Chief Digital Officer
Course Fees
| Malaysian Students |
International Students |
| Year 1: RM 29,800 |
Year 1: RM 29,800 (USD 7,270) |
| Year 2: RM 30,900 |
Year 2: RM 31,500 (USD 7,680) |
| Year 3: RM 31,800 |
Year 3: RM 32,200 (USD 7,855) |
| Total: RM 92,500 |
Total: RM 93,500 (USD 22,805) |
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