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APU BA of Tourism Management in Hospitality is a specialized academic program designed to teach students the necessary knowledge and skills to navigate the multifaceted tourism and hospitality industries. This degree explores various aspects of tourism, including travel trends, sustainable tourism, and customer relations, and integrates them with core principles of hospitality management, such as service quality, operations, and event management.
Program Outline
APU BA of Tourism Management in Hospitality aims to teach students:
- Gaining knowledge about the background and importance of travel, tourism, and hospitality is key for those wanting to become top managers and leaders in the service business.
- Understanding the important skills and how to make the tourism and hospitality industry last long is important, especially when considering money, nature, culture, and technology.
- Know both the ideas and real world problems of the tourism and hospitality world.
- Learning a broad set of skills is important for getting a job. These skills include researching, creating and promoting travel destinations, thinking clearly, solving problems, understanding complex ideas, and being good at both talking and writing.
Degree Level 1
Students will learn the ideas and also the practical sides of tourism and taking care of guests. They will learn the basics of travel, tourism, and looking after guests through subjects like managing things, counting money, advertising, starting businesses, law studies, and managing people. They will pay extra attention to problems in managing services. At the same time, students will get better at talking in business, using computers, technology, and learning by themselves. They will also learn about virtual and added reality through a basic lesson on VRAR and the Metaverse.
Common Courses
- Accounting Skills
- Business and Communication Skills
- Digital Thinking and Innovation
- Introduction to Management
- Marketing
- People Management
- Fundamental of Entrepreneurship
- Introduction to Hospitality & Tourism
- Introduction to Service Management
- Legal Aspects in the Hospitality and Tourism Industry
- Introduction to VRAR and Metaverse
Degree Level 2
In the second year, students will learn many different skills, understanding more about the world of tourism and looking after guests. They will study subjects like online tourism, digital advertising, what customers like, how to sell things, understanding world cultures and talking, places in the world, how to make money, and managing hotel rooms and places to eat. They will also learn special ways and topics only for tourism and guest care. Their course wants to help students think creatively, come up with new ideas, and learn on their own. This will make sure they are prepared for work and studying more in the future.
Common Courses
- Digital Marketing
- Consumer Behavior
- Business Research Methods
- Innovation Process
- E-Tourism
- Geography of Travel and Tourism
- International Cultural and Communication
Specialized Courses
- Retail Travel Operation
- Ticketing and Computer Reservation System
- Hospitality & Tourism Revenue Management
- Hotel Accommodation Management
- Restaurant Management
Internship
To bridge the gap between academic and professional worlds, students will experience an Internship or Industrial Training for at least 16 weeks. This ensures they transition smoothly from academic settings to real world jobs.
Degree Level 3
Using what they learned in school and from work, students will learn more about today’s problems and how to use methods in areas like rules, advertising plans, organizing events, and management. This teaching wants to make them leaders in the tourism and guest care business. In the last year, they will do a project on a topic they choose. Here, they will show what they know and what they can do in that topic.
Common Courses
- Crisis Management and Communication
- Venture Building
- International Tourism Marketing
- Meetings, Incentives, Conventions and Exhibitions
- Monitoring and Evaluation of Service Management
- Managing People and Performance
Specialized Courses
- Investigations in Hospitality Management
- Tourism Policy, Planning and Development
- Sustainability in Tourism & Hospitality Industry
- Hotel Innovation Management
- Hospitality Management Project
MQA Compulsory Subjects
- Appreciation of Ethics and Civilization (Malaysian Students)
- Malay Communication Language (Int’l Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-corruption
- Co-Curriculum
APU-DMU Dual Degree
Students enrolled in the Bachelor’s Degree Program are presented with the opportunity to join the APU-DMU Dual Degree Scheme. By choosing this pathway, upon graduation, students will be awarded two Degree Certificates & Transcripts: one from Asia Pacific University (APU) in Malaysia and another from De Montfort University (DMU) in the UK.
| Duration | Intakes |
| 3 Years (6 Semesters) |
14 Mar 2024 | 25 Jul 2024 24 Sep 2024 | 21 Nov 2024 |
Admission Requirements
| General Requirements | |
| Direct Entry to Level 1 of Degree | |
| STPM | • 2 Passes in STPM with a minimum Grade C (GP 2.0). |
| A-Level | • 2 Passes in A-Level. |
| UEC | • 5 Grade B’s in UEC. |
| Foundation/ Matriculation | • Passed Foundation program (minimum CGPA of 2.0). |
| Direct Entry to Level 2 of Degree | |
| Diplomas | • Successful completion of the APU/APIIT Diploma or • Successful completion of studies in another recognized institute with academic credits equivalent to Level 1 of an Honors Degree (Subject to the approval of the APU/APIIT Academic Board) |
English Requirements for International Students
- IELTS : 5.0
- TOEFL iBT : 40
- Pearson (PTE) : 47
- MUET : Band 3.5
Career Options
- Guest Relations Manager
- Travel and Tour Consultant
- Corporate Travel Manager
- Restaurant Management
- Hotel Manager
- Resort Manager
- Event Manager
- Entertainment Manager
- Retail Business Manager
- Tourism, Culture and Conservation Representative
- Marketing Manager
Course Fees
| Malaysian Students | International Students |
| Year 1: RM 28,400 | Year 1: RM 29,800 (USD 7,270) |
| Year 2: RM 28,800 | Year 2: RM 31,500 (USD 7,680) |
| Year 3: RM 29,800 | Year 3: RM 32,200 (USD 7,855) |
| Total: RM 87,000 | Total: RM 93,500 (USD 22,805) |
