APU University BA in Media and Communication Studies

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APU BA in Media and Communication studies is a degree that teaches students about media, like TV, radio, and online platforms. Students learn how news is made, how ads are created, and how online content influences people. After finishing this degree, students can work in many areas like news reporting, making ads or managing social media accounts for businesses. After they graduate, they can choose from many jobs. Some might become TV reporters, some might write for newspapers, and others might handle the online presence of companies. In short, this degree opens doors to many roles in the media world, making it an excellent choice for those interested in telling stories, sharing information, or promoting products and services.

Program Outline

APU BA in Media and Communication studies is specifically designed to teach students :

• Knowledgeable with some practical and technical expertise in media and communication discipline in line with the industry requirement.
• Effective in communication and demonstrate good leadership quality in an organization.
• Capable to analyze and solve media and communication related issues or problems innovatively, creatively and ethically through sustainable approach.
• Able to demonstrate entrepreneurship skills and recognize the need of lifelong learning for successful career advancement in the area of media and communication.

Degree Level 1

In year 1, Students will learn the main ideas behind media and communication. They will also study topics like advertising basics, todays media trends, beginner and more advanced public relations, as well as marketing basics, how customers think, and ways to be creative.

Degree Level 2

In year 2, Students will achieve many skills, They will  understand the variety of tools used in media more deeply. They will also master communication abilities essential for work in the media and communication sector. Additionally, APU will enhance their creative and innovative way of  thinking  and learning for ensuring they are ready for the modern media landscape.

Internship

To bridge the gap between academic and professional worlds, students will experience an Internship or Industrial Training for at least 16 weeks. This ensures they transition smoothly from academic settings to real world jobs.

Degree Level 3

In year 3, Students will use what they have learned before to focus on a specific media topic and get better at communicating and creating. In their last year, they will work on a big project using everything they have learned from classes and internships. Finishing this project shows they can use media knowledge and talk well, think deeply, and analyze things. This will be part of their personal success collection.

MQA Compulsory Subjects

• Appreciation of Ethics and Civilization (Malaysian Students)
• Malay Communication Language (International Students)
• Philosophy and Current Issues
• Workplace Professional Skills
• Integrity and Anti-corruption
• Co-Curriculum

APU-DMU Dual Degree

Students enrolled in the Bachelor’s Degree Program are presented with the opportunity to join the APU-DMU Dual Degree Scheme. By choosing this pathway, upon graduation, students will be awarded two Degree Certificates & Transcripts: one from Asia Pacific University (APU) in Malaysia and another from De Montfort University (DMU) in the UK.

Duration	Intakes
3 Years (6 Semesters)	14 Mar 2024 | 25 Jul 2024 24 Sep 2024 | 21 Nov 2024

Admission Requirements

General Requirements
Direct Entry to Level 1 of Degree
STPM	• 2 Passes in STPM with a minimum Grade C+ (GP 2.0) and a Credit in Mathematics at SPM Level or its equivalent. (MUET Band 2 is required for all Malaysian Students)
A-Level	• 2 Passes in A-Level in any 2 subjects, and a Credit in Mathematics at SPM/O-Level/IGCSE or its equivalent.
UEC	• 5 Grade B’s in UEC including Mathematics. (MUET Band 2 is required for all Malaysian Students)
Foundation/ Matriculation	• Passed Foundation program (minimum CGPA of 2.0) with a Credit in Mathematics at SPM/O-Level/IGCSE or equivalent.
Direct Entry to Level 2 of Degree
Diploma in Accounting	• Passed Diploma with minimum CGPA of 2.0 and a Credit in Mathematics at SPM/O-Level/IGCSE level.

English Requirements for International Students

• IELTS : 5.0
• TOEFL iBT : 40
• Pearson (PTE) : 47
• MUET : Band 3.5

Career Options

• Journalist
• Copywriters
• Communications Executive
• Brand Manager
• Campaign Development Manager
• Advertising and Promotion Executive
• Media Sales Executive
• Social Media Strategist
• Social Media Manager
• Digital Media Producer
• Brand Communication Specialist
• Content Developer
• Marketing Coordinator
• Digital Content Writer

Course Fees

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Malaysian Students	International Students
Year 1:  RM 28,400	Year 1: RM 29,800 (USD 7,270)
Year 2: RM 28,800	Year 2: RM 31,500 (USD 7,680)
Year 3:  RM 29,800	Year 3: RM 32,200 (USD 7,855)
Total:  RM 87,000	Total: RM 93,500 (USD 22,805)