APU University Master of Business Administration in Digital Leadership

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APU MBA in Digital Leadership would provide students with enhanced skills to face the challenges of digital transformation. Given the increased demand from businesses across all industries for professionals who combine managerial skills, digital expertise, and vision, this topic is an important field to study. The field has been viewed as a rapidly growing job market that develops essential employability skills.

This program is designed for managers who want to focus on improving and expanding their skills in order to meet the challenges of digital transformation. Furthermore, middle and senior level managers will find this program beneficial to their career development because digital leadership is an important area to study given the growing demand from employers across all sectors for professionals with a combination of managerial skills, digital understanding, and vision.

The Advantages of Program

Student’s Skills After completing this program successfully :

• Demonstrate intellectual and practical abilities and understanding in the context of business and management strategy.
• Identify and display suitable leadership characteristics in a variety of scenarios.
• Develop knowledge of the technology connected in the business.
• Demonstrate creative problem-solving abilities capable of dealing with global company management difficulties.
• Investigate facts while keeping social duties and related ethics in mind.
• Understanding behavioral science and marketing analytics skills on tools and business intelligence applications allows you to track user preferences and offer or direct that user to targeted content that is used to drive potential customers to specific products or advertisements, resulting in a larger and more profitable market capture.
• Demonstrate your ability to learn on your own and accept responsibility for your own professional progress.
• Demonstrate your ability to create and implement research and investigation approaches within main business research frameworks.
• Understand and analyze the digital business and management environment critically.
• Communicate effectively to a variety of audiences and situations using a number of communication tools and strategies.
• Personal efficacy can be demonstrated through good self-management in the workplace.

Who Would Benefit from Attending?

APU MBA in Digital Leadership is designed for managers who want to focus on improving and expanding their skills in order to meet the challenges of digital transformation. Furthermore, middle and senior level managers will find this program beneficial to their career development because digital leadership is an important area to study given the growing demand from employers across all sectors for professionals with a combination of managerial skills, digital understanding, and vision.

Program Outline

The program aims to teach students:

• The Master of Business Administration with a specialization in Digital Leadership would provide students with improved abilities to meet the challenges of digital transformation. Given the increased demand from businesses across all industries for professionals who combine managerial skills, digital expertise, and vision, the subject is an important field to study. The field is seen as a rapidly expanding employment sector that develops essential employability skills.

Courses

APU MBA in Digital Leadership includes 7 core courses (including one on research methodology), 3 specialization courses, 2 elective courses, and 1 project. Management skills, marketing, strategy management, managing changes, and digital leadership are all covered in the courses. Furthermore, internationalization and global issues are taken into consideration, and project management is emphasized in order to improve the program.

APU-DMU Dual Degree

Students enrolled in the Masters Degree Program will have the option to participate in the APU-DMU Dual Degree Scheme. Students will receive two Degree Certificates and Transcripts upon graduation under this Scheme: one from Asia Pacific University (APU) in Malaysia and one from De Montfort University (DMU) in the United Kingdom.

Duration	Intakes
Full time (1+ years)	Full Time: 05 Feb 2024 | 04 Jun 2024 17 Sep 2024
Part time (2.5-3 years)	Part Time: 12 Jan 2024 | 22 Mar 2024 07 Jun 2024 | 16 Aug 2024 25 Oct 2024

Admission Requirements

General Requirement

A Bachelor’s degree in related fields with a minimum CGPA of 2.50 as accepted by the Senate.

A Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting CGPA of 2.50 is acceptable, subject to a rigorous internal assessment.

A Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.

A Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

English Requirements for International Students

•  IELTS : 6.0

Career Options

• Analytics & Reporting Manager
• Business Development Manager
• Business Consultant
• Business Research Analyst
• Chief Executive Officer (CEO)
• Chief Marketing Officer (CMO)
• Corporate Strategy Manager
• Decision Analytics Manager
• Entrepreneur
• General Manager
• Global Purchasing Manager
• Finance Manager
• Logistic and Supply Chain Manager
• Procurement Manager
• Management Consultant
• International Marketing Manager

Courses Fees

Malaysian Students	International Students
RM 32,600	RM 36,800 (USD 8,975)