APU University MSc in Global Marketing Management

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APU MSc in Global Marketing Management program distinguishes itself from other marketing degrees due to its international direction, emphasis on ethical and sustainable marketing, and official industry relationships. Based on  most recent studies, students will learn about global marketing, social and ethical marketing, digital marketing, and brand management.

This course will give students the academic knowledge and practical skills they need to pursue marketing positions in the private, public, and nonprofit sectors all around the world.

The Advantages of Program

Student’s Skills After completing this program successfully :

• Analyze the significance of national and international trends and concerns in international marketing.
• Determine the significance of establishing, developing, and maintaining an advantage over others in a global environment.
• Analyze the advanced skills required to build and implement a global marketing strategy.
• Understanding behavioral science and marketing analytics skills on tools and business intelligence applications allows you to track user preferences and offer or direct that user to targeted content that is used to drive potential customers to specific products or advertisements, resulting in a larger and more profitable market capture.
• Develop abilities in marketing management that will allow you to work in an advisory or practical managerial position.
• In global marketing environments, manage marketing and corporate communication.
• Personal, interpersonal, cultural awareness, and critical thinking skills are required to work in Marketing Management.
• Integrate knowledge and deal with advanced marketing data.
• Evaluate difficult marketing scenarios and create new global marketing applications, insights, and strategies.
• Develop a thorough understanding of the difficulties of global marketing.

Who Would Benefit from Attending?

APU MSc in Global Marketing Management degree program is designed to prepare the key managers, senior executives, executives, entrepreneurs, and other professionals for a career in global marketing by providing essential knowledge and competencies in the identification, evaluation, and decisions of problems encountered in global marketing, as well as the development of global marketing strategies. Furthermore, it aims for students with an undergraduate background in business as well as those from other industries who want to build a complete understanding of fundamentals and modern concepts in international business management.

Program Outline

The program aims to teach students:

• An introduction to marketing in a global setting.
• A knowledge of the marketing blueprint that can be used globally, whether as a standard approach or customized to meet the particular requirements of a specific market.
• Consider and plan promotions globally, keeping the market and its demands in mind.

Courses

10 coursework units, including 1 on research methodology, plus a project complete the course of study. The courses are made to give managers the information and skills they need to draw in customers across the world. It is especially made to meet the demands and trends of the worldwide market in a multicultural and international environment. Students acquire knowledge about the significance of establishing the parameters of the 21st century marketing.

Project

Students will be able to perform excellent business research in Global Marketing for academic and industry targets. Each path will require students to plan and conduct effective academic research to critically evaluate and select global market entry strategies, that will result in a significant project or the conduct of appropriate research and analysis, that will lead in one of an academic paper, consultancy report, or case history in relation to an aspect of Global Marketing Management.

APU-DMU Dual Degree

Students enrolled in the Masters Degree Program will have the option to participate in the APU-DMU Dual Degree Scheme. Students will receive two Degree Certificates and Transcripts upon graduation under this Scheme: one from Asia Pacific University (APU) in Malaysia and one from De Montfort University (DMU) in the United Kingdom.

Duration	Intakes
Full time (1+ years)	Full Time: 05 Feb 2024 | 04 Jun 2024 17 Sep 2024

Admission Requirements

General Requirement

• A Bachelor’s degree in related fields with a minimum CGPA of 2.50 as accepted by the Senate.

• A Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.

• A Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.

• ​A Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

English Requirements for International Students

•  IELTS : 6.0

Career Options

• Marketing Researcher
• Brand Manager
• Sales & Promotion Manager
• Advertising & Promotion Manager
• Retail Manager
• Distribution Manager
• Sales Manager
• Client Servicing Manager
• Global Purchasing Manager
• Global Retail Manager
• Global Business Consultant
• Global Trade Manager
• Analytics & Reporting Manager
• Decision Analytics Manager
• International Marketing Manager
• International Operations Manager
• Marketing Director

Courses Fees

Malaysian Students	International Students
RM 32,600	RM 36,800 (USD 9,390)