APU School of Business and Management

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Todays, everything is changing quickly. This means that business leaders are needed more than ever to guide and share their knowledge.

The Business School at APU helps students get ready for this important role by making sure they have the right skills for the job market.

At APU’s School of Business & Management, students can study a wide range of subjects like Business Management, Accounting, and Finance.

These subjects are available for younger students just starting and also for those who are looking for higher level studies. APU teachers want to make sure students are ready for work anywhere in the world.

That is why they focus on research that is both serious and useful for real life business situations. This way, when students finish their studies, they can have a good job and a bright future.

Programs at APU School of Business and Management include:

• • Diploma in Business Administration
  • Diploma of Business in Information Technology
  • BA in Business Management

• BA of Business Management in E-Business
• BA of Business Management in Digital Leadership
• BA in Human Resource Management
• BA in International Business Management
• BA in Marketing Management
• BA of Marketing Management in Digital Marketing
• BA in Tourism Management
• BA of Tourism Management in Hospitality
• Master of Business Administration
• Master of Business Administration in Digital Leadership
• Master of Business Administration in Business Analytics
• Master of Business Administration in Supply Chain Management
• Master of Business Administration (Euro Asia Business)
• Master of Science in International Business Communications
• Master of Science in Global Marketing Management
• Master of Project Management
• Master of Philosophy in Management
• PhD in Management
• Doctor of Business Administration (DBA)

Goals of Business and Management School

• Make your learning and practical work better by increasing your knowledge and important skills. Also, learn how to study and work on your own for your whole life.
• Improve your skills in coming up with new ideas and bringing them all together. Learn how to solve problems and make choices in business. This is especially for areas like Business Management, Human Resource Management, International Business Management, E-Business, Tourism, and Marketing.
• Get better at talking and working with others in a professional way.
• Help you make a special folder about your personal growth to help you get the job you want in the future.
• Give you an interesting and easy way to learn that helps you understand more about business and the latest issues. This knowledge will be useful for you when you get a job.

Digital Transformation

As the 4th Industrial Revolution (IR4.0) spreads over the world, there is a growing convergence of Digital Technology and Business.

By integrating digital technology into their processes, businesses are not only enhancing the experience for their customers but also to form their internal business strategies and operational methods.

To stay strong in the business world, companies need to try new things, use Digital Products, find Digital Solutions, and make a plan for growing in the digital world.

They also need to use technology to get bigger and better and make sure their workers know how to use new tools and methods in this time of digital change.

“Technology in Business” is very important. Technology has made big changes to how companies work and do things quickly. Because of technology, businesses can now work with other people and places all over the world.

This is because of fast internet, being able to connect with many people, and social media. Technology has also helped grow online business and marketing, which has changed the way businesses work globally.

Growth of E-Commerce

When the big health problem happened around the world, more people started buying things online. Many believe that online businesses and shopping will keep getting more popular.

If you study to work in online business, you will learn how to do business in new ways, not just the old ways. This will help you become ready for the business problems that might come in the future.

Digital Marketing

The world is changing because of technology. Nowadays, almost every company, big or small, is going online, leading to the rise of Digital Marketing.

From small businesses to big companies, everyone now sees that Digital Marketing is the best way to reach their customers and grow faster.

Especially after the challenges of COVID-19, companies are looking for employees who know the digital world well to help increase their sales and make their brand known.

The focus on Digital Marketing at APU offers students understanding into a variety of online marketing technologies and their real world applications in digital environments.

As they prepare to become the next generation of Digital Marketing specialists, students will familiarize themselves with the essential tools and methods, ensuring they remain in tune with the  shifting trends of the digital marketing.

Professional Recognitions

MAICSA Professional Diploma

Degrees from APU help graduates meet the educational standards for professional registration. When students complete Bachelor Degrees in areas like Business Management, Human Resource Management, or International Business Management, they can skip 9-10 subjects from the 16 required for the MAICSA Professional Diploma in Corporate Administration (PDCA) and MAICSA International Qualifying Scheme (IQS).

Established in 1959, The Malaysian Institute of Chartered Secretaries and Administrators (MAICSA) started as a partner to The Institute of Chartered Secretaries and Administrators (ICSA) in the UK. By 2001, it became one of ICSA’s nine worldwide Divisions.

Recognizing its significance, the Malaysian Government listed MAICSA under Section 139(A) of the Companies Act 1965. This means that both Associate and Fellow members of MAICSA can be company secretaries without needing a special license from the Companies Commission of Malaysia (CCM).

Malaysian Association of Company Secretaries (MACS)

After successfully completing BA in Business Management, BA in International Business Management, or BA in Human Resource Management, graduates can bypass 10 of the 16 papers required by the Malaysian Association of Company Secretaries’ Professional Examination.

The Malaysian Association of Company Secretaries (MACS) stands as an autonomous local professional group. It was set up and registered on 30th November 1989 under the Societies Act 1966 and is recognized under the Companies Act, 2016’s Fourth Schedule.

Both Fellow and full members of this Association have the credentials to serve as Certified Company Secretaries.

Chartered Institute of Management Accountants (CIMA)

After successfully finishing the BA in Business Management and BA in International Business Management, graduates can skip 4 of the 16 papers needed by the Chartered Institute of Management Accountants (CIMA).

CIMA stands as the world’s premier organization for management accountants. By combining elements of management accounting, financial accounting, and business topics, it shapes well Chartered Global Management Accountants who are prepared to guide their organizations towards lasting achievement.

APU Digital Marketing Partners

Digital Marketing Institute

APU has a special partnership with the Digital Marketing Institute (DMI). The Digital Marketing Institute is very famous around the world for its work in digital marketing.

They are the best when it comes to teaching and giving certificates in digital marketing. DMI wants to help people who work in marketing to be the best they can be.

They are the top choice worldwide for Digital Marketing Courses. Their goal is to help people get better at their jobs and to train new people for the future of work.

Chartered Management Institute (CMI)

The Chartered Management Institute, known as CMI, is committed to boosting the ranks of managers and leaders with professional qualifications.

In collaboration with educational institutions, CMI aims to motivate students to tap into their capabilities, evolving into expert managers and leaders recognied by their Chartered distinction.